Rita Payés
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
317,475
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2026-01-01 11:55:47 UTC
Genres
Biography
Rita Payés connects with 25-34 & 18-24 audiences and shows durable traction across BRAZIL, UNITED STATES, MEXICO. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 17,137 avg views per post; Instagram adds dependable engagement depth. Overlap with Akg, MOOG, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rita Payés moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 317,475 · Engagements 5,851 · Rate 1.8% Posts 531 · Views 19,029 · Avg Likes 5,791 · Avg Comments 66 · Avg Views 19,029 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 34% 45-64: 14% 35-44: 14% |
Largest: 25-34 (34%); next: 18-24 (34%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
BRAZIL (13%) UNITED STATES (11%) MEXICO (10%) SPAIN (9%) ARGENTINA (9%) |
Top regions: BRAZIL (13%), UNITED STATES (11%), MEXICO (10%) |
| Platform Engagement | Instagram: 5,098 avg likes/post · Tiktok: 1,892 avg views/post · Youtube: 17,137 avg views/post | Best reach: Youtube 17,137 avg views; best engagement: Instagram 5,098 avg likes |
Top Brand Affinities
Akg
MOOG
Ableton
Akai
Pro Tools
Ricard
Sennheiser
Amazon Music
Spotify Music
Movistar
Acroyoga
Suavecito
| Brand | Category | Score |
|---|---|---|
| Akg | 19.97 | |
| MOOG | 17.33 | |
| Ableton | 15.65 | |
| Akai | 12.54 | |
| Pro Tools | 12.37 | |
| Ricard | 10.53 | |
| Sennheiser | 10.46 | |
| Amazon Music | 8.96 | |
| Spotify Music | 7.20 | |
| Movistar | 7.12 | |
| Acroyoga | 6.39 | |
| Suavecito | 5.03 | |
| Cafecito | 4.81 | |
| Kodak | 4.60 | |
| Olympus | 4.06 | |
| Summit Entertainment | 3.19 | |
| Yamaha | 3.01 | |
| Lollapalooza | 2.99 | |
| musical.ly | 2.88 | |
| Montblanc | 2.86 | |
| Fujifilm | 2.83 | |
| Beats Electronics | 2.75 | |
| SoundCloud | 2.49 | |
| Pixar | 2.14 | |
| Bershka | 1.67 | |
| Polaroid | 1.62 | |
| Adobe | 1.43 | |
| National Geographic | 1.36 | |
| Sony | 1.30 | |
| Airbnb | 1.27 | |
| Guinness | 1.24 | |
| Canon | 1.23 | |
| Nikon | 1.17 | |
| Coachella | 1.17 | |
| Guess | 1.10 | |
| HBO | 1.08 | |
| Pepsi | 1.06 | |
| Amazon | 1.02 | |
| Star Wars | 1.01 | |
| GoPro | 1.00 | |
| Volkswagen | 0.88 | |
| Coca-Cola | 0.87 | |
| Converse | 0.81 | |
| Vogue | 0.80 | |
| Nintendo | 0.80 | |
| Tesla Motors | 0.79 | |
| Netflix | 0.78 | |
| Levi's | 0.77 | |
| Universal | 0.75 | |
| Travelgram | 0.73 |
Official Profiles
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LoginArtist: Rita Payés
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 03:00 UTC | Rita Payés, Lucia Fumero | Inverfest | Madrid, Spain | |
| 2026-02-05 03:00 UTC | Rita Payés, Lucia Fumero | Teatro Circo Price | Madrid, Spain | |
| 2026-02-12 04:30 UTC | Rita Payés | İş Sanat İş Kuleleri Salonu | Istanbul, Türkiye |
