RESCENE

RESCENE — pop artist from KR.

RESCENE, a five-member girl group comprising WONI, MINAMI, LIV, MAY, and ZENA, seamlessly blend their distinct personalities to create a lasting impact in the…

Influence: 50.22% Fanbase: 27.68% Trending: 61.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 16.71% • Very Strong

As of 2025-09-09

753,454

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:54:49 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

RESCENE, a five-member girl group comprising WONI, MINAMI, LIV, MAY, and ZENA, seamlessly blend their distinct personalities to create a lasting impact in the K-pop scene through their elegant visuals and sophisticated music. Their group name, a fusion of "Scene" and "Scent," signifies their aim to craft vivid musical landscapes that leave a lasting impression on listeners and permeate the industry with their unique essence.

Debuting on March 26, 2024, with their album 'Re:Scence,' RESCENE quickly made waves by entering the top 10 for highest first-week sales among girl group debuts. With their promising trajectory, RESCENE is poised to solidify their presence in the music industry as a cherished and enduring force.

Top Brand Affinities

Report Date: 2025-09-09

RESCENE indexes high with fans in the 18-24 range in UNITED STATES, SOUTH KOREA, BRAZIL. The skew is heavily female (62%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 21,500 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Gundam, Capcom, making streetwear, music platforms, and lifestyle products a natural test bed. Choose RESCENE when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RESCENE score 1.57% — Moderate bucket.

Brand: GENTLE MONSTERBrand: GundamBrand: Capcom

Followers:753,454

Engagements:11,865

Rate:1.6%

Posts:2,561

Avg Likes:11,280

Avg Comments:189

Avg Views:36,341

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 753,454 · Engagements 11,865 · Rate 1.6% Posts 2,561 · Views 36,341 · Avg Likes 11,280 · Avg Comments 189 · Avg Views 36,341	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 9% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (17%) SOUTH KOREA (14%) BRAZIL (7%) INDONESIA (7%) PHILIPPINES (5%)	Top regions: UNITED STATES (17%), SOUTH KOREA (14%), BRAZIL (7%)
Platform Engagement	Instagram: 5,917 avg likes/post · Tiktok: 21,500 avg views/post · Youtube: 14,841 avg views/post	Best reach: Tiktok 21,500 avg views; best engagement: Instagram 5,917 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 16.71

Gundam

Score: 6.90

Capcom

Score: 6.24

Maison Margiela

Score: 6.12

Kickstagram

Score: 5.96

Champion

Score: 5.82

Loewe

Score: 5.59

RAZER

Score: 4.94

Tiffany

Score: 4.79

Power Rangers

Score: 4.59

Miu Miu

Score: 4.56

Bandai Namco

Score: 4.35

Brand	Category	Score
GENTLE MONSTER		16.71
Gundam		6.90
Capcom		6.24
Maison Margiela		6.12
Kickstagram		5.96
Champion		5.82
Loewe		5.59
RAZER		4.94
Tiffany		4.79
Power Rangers		4.59
Miu Miu		4.56
Bandai Namco		4.35
Resident Evil		4.34
Fallout		3.88
Final Fantasy		3.75
Cartoon Network		3.41
Fila		3.29
Polaroid		3.20
Stüssy		3.06
League of Legends		2.77
ASICS		2.69
UNIQLO		2.62
Tomorrowland		2.61
Tiffany & Co		2.41
Pokemon		2.38
Vogue		2.23
Nickelodeon		2.19
New Balance		2.18
Lollapalooza		2.18
Coachella		2.12
Pokemon Go		2.11
Nintendo		1.98
Snoopy And The Peanuts Gang		1.96
KitKat		1.89
Fujifilm		1.88
Yves Saint Laurent		1.78
SheInside		1.74
Spotify Music		1.69
Transformers		1.68
Universal		1.66
Maserati		1.65
shein		1.55
Snapseed		1.54
Showtime		1.54
Activision Blizzard		1.48
Christian Dior		1.46
Xbox		1.43
Starbucks		1.43
Paypal		1.42
Reebok		1.34