Ray Chen

Ray Chen — classical, ensemble & opera artist from AU.

Renowned violinist Ray Chen, hailing from Australia, gained early recognition for his vibrant playing style, winning prestigious competitions such as the…

Influence: 64.89% Fanbase: 59.03% Trending: 67.82% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 144.44% • Very Strong

As of 2025-09-09

2,408,994

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:53 UTC

Genres

classical, ensemble & operaclassicaltaiwan classical performanceinstrumentalviolin

Biography

Renowned violinist Ray Chen, hailing from Australia, gained early recognition for his vibrant playing style, winning prestigious competitions such as the Yehudi Menuhin and Queen Elisabeth in the late 2000s. He has recorded concertos by Mozart, Tchaikovsky, Bruch, and Mendelssohn for labels like Sony Classical and Decca, showcasing his talent on the 1715 "Joachim" Stradivarius violin.

Born in Taiwan and raised in Australia, Chen's exceptional talent was evident from a young age, leading to numerous accolades and performances. He signed with Sony Classical in 2010, releasing works by Bach, Franck, Tartini, and Wieniawski. Transitioning to Decca in 2017, Chen continued to captivate audiences with his album "The Golden Age," featuring Bruch's Violin Concerto No. 1 and a mix of classical and popular pieces, highlighting his versatility as an artist.

Top Brand Affinities

Report Date: 2025-09-09

Ray Chen commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (44,991 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Het Concertgebouw, Four Seasons, Stradivarius points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ray Chen score 0.55% — Low bucket.

Brand: Het ConcertgebouwBrand: Four SeasonsBrand: Stradivarius

Followers:2,408,994

Engagements:13,352

Rate:0.6%

Posts:1,793

Avg Likes:12,841

Avg Comments:235

Avg Views:81,791

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,408,994 · Engagements 13,352 · Rate 0.6% Posts 1,793 · Views 81,791 · Avg Likes 12,841 · Avg Comments 235 · Avg Views 81,791	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 31% 35-44: 9% 45-64: 8%	Largest: 18-24 (45%); next: 25-34 (31%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (26%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (26%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 8,309 avg likes/post · Tiktok: 36,800 avg views/post · Youtube: 44,991 avg views/post	Best reach: Youtube 44,991 avg views; best engagement: Instagram 8,309 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 144.44

Four Seasons

Score: 9.11

Stradivarius

Score: 7.01

Summit Entertainment

Score: 6.58

Hermès

Score: 2.95

musical.ly

Score: 2.95

TOM FORD

Score: 2.79

Garnier

Score: 2.51

Suzuki

Score: 2.33

Tiffany

Score: 2.25

Fujifilm

Score: 2.15

Spotify Music

Score: 2.05

Brand	Category	Score
Het Concertgebouw		144.44
Four Seasons		9.11
Stradivarius		7.01
Summit Entertainment		6.58
Hermès		2.95
musical.ly		2.95
TOM FORD		2.79
Garnier		2.51
Suzuki		2.33
Tiffany		2.25
Fujifilm		2.15
Spotify Music		2.05
Yamaha		2.02
Showtime		2.00
Snoopy And The Peanuts Gang		1.98
Petronas		1.92
BBC		1.91
Pokemon Go		1.83
Cartier		1.64
HBO		1.62
Pixar		1.60
IKEA		1.48
Costco		1.48
Walt Disney		1.45
UNIQLO		1.43
Star Wars		1.40
Snapseed		1.40
Polaroid		1.39
Airbnb		1.39
Starbucks		1.37
Versace		1.34
SoundCloud		1.29
Sony		1.29
Lego		1.27
Bellagio		1.25
Tiffany & Co		1.25
Nintendo		1.24
The Olympic Games		1.20
Pokemon		1.17
Guinness		1.16
Polo Ralph Lauren		1.16
Microsoft		1.10
Guess		1.09
National Geographic		1.06
Los Angeles Lakers		1.04
Rolex		0.99
Amazon		0.97
Nikon		0.96
Yves Saint Laurent		0.95
Universal		0.95