Rauf & Faik Brand Affinity ranks highest Lada at 12.35% . Very Strong. Score DMDB 65.03% | Fanbase 65.06%

Rauf & Faik — pop artist from RU.

Rauf & Faik are a musical duo comprised of two brothers who began their musical journey in their hometown of Izhevsk, influenced by R&B artists of the 20th…

Rauf & Faik

Recognizable

Country: RU | Gender: male | Artist ID: b7cdfe14-c963-11e8-976f-549f35141000

Find Artist

Genres

poppoprussian pop

Influential: 65.03% Fanbase: 65.06% Trending: 65.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lada • 12.35% • Very Strong

As of 2025-09-09

8,871,765

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.03% | Fanbase 65.06% | Trending 65.02% | CAREER STAGE: MAINSTREAM

Biography

Rauf & Faik are a musical duo comprised of two brothers who began their musical journey in their hometown of Izhevsk, influenced by R&B artists of the 20th century. Graduating from a music school in 2015, they started creating music videos and recording singles across various genres, performing in local venues. Their debut album "Я люблю тебя" in 2018 gained international fame, earning them multiple awards and nominations in 2019. In 2020, they embarked on tours, released new albums and singles, and focused on expanding their presence in foreign markets by producing tracks in English to reach a wider audience. Their music has made them the most-streamed Russian artists on Spotify by international listeners for the past three years.

Report Date: 2025-09-09

Rauf & Faik engages 18-24 & 25-34 audiences with repeatable results in INDIA, RUSSIA, UNITED STATES. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (27,150 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Lada, Need for Speed, UFC, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rauf & Faik score 0.11% — Low bucket.

Brand: LadaBrand: Need for SpeedBrand: UFC

Followers:8,871,765

Engagements:9,831

Rate:0.1%

Posts:1,034

Avg Likes:9,465

Avg Comments:280

Avg Views:49,052

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,871,765 · Engagements 9,831 · Rate 0.1% Posts 1,034 · Views 49,052 · Avg Likes 9,465 · Avg Comments 280 · Avg Views 49,052	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	INDIA (13%) RUSSIA (12%) UNITED STATES (8%) BANGLADESH (7%) TüRKIYE (6%)	Top regions: INDIA (13%), RUSSIA (12%), UNITED STATES (8%)
Platform Engagement	Instagram: 5,755 avg likes/post · Tiktok: 27,150 avg views/post · Youtube: 21,902 avg views/post	Best reach: Tiktok 27,150 avg views; best engagement: Instagram 5,755 avg likes

Top Brand Affinities

Lada

Score: 12.35

Need for Speed

Score: 4.25

UFC

Score: 3.67

Mortal Kombat

Score: 3.33

MTV

Score: 3.18

Hilton

Score: 3.11

Stradivarius

Score: 2.43

KFC

Score: 2.23

Topshop

Score: 2.15

musical.ly

Score: 2.06

Grand Theft Auto

Score: 1.79

ASOS

Score: 1.77

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Top Brand Affinities

Brand	Category	Score
Lada		12.35
Need for Speed		4.25
UFC		3.67
Mortal Kombat		3.33
MTV		3.18
Hilton		3.11
Stradivarius		2.43
KFC		2.23
Topshop		2.15
musical.ly		2.06
Grand Theft Auto		1.79
ASOS		1.77
Ubisoft		1.72
Bershka		1.71
Versace		1.64
Warner Bros		1.64
Universal		1.56
Balenciaga		1.56
Huawei		1.55
Mercedes-Benz		1.53
McLaren		1.51
FIFA		1.49
Call of Duty		1.39
BMW		1.39
CBS Television Studios		1.37
H&M		1.36
Snapseed		1.35
New Balance		1.33
Land Rover		1.25
Lexus		1.22
CBS		1.21
Xiaomi		1.11
FashionNova		1.09
WWE		1.05
Supreme		1.04
Vogue		1.02
Reebok		1.02
shein		1.02
SheInside		1.00
SoundCloud		0.98
Tommy Hilfiger		0.98
Tesla Motors		0.96
Rolex		0.92
Calvin Klein		0.89
Gucci		0.87
Spotify Music		0.85
Subaru		0.84
Adobe		0.83
Toyota		0.80
Beats Electronics		0.78