Punch Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
108,528
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:35:16 UTC
Genres
Biography
Initially coming together in 2006 as a collaborative project for Chris Thile's solo album, Punch Brothers evolved into a roots music supergroup with a distinct progressive sound. Their collaborations with acclaimed producers like Jon Brion and T-Bone Burnett led to a series of critically acclaimed albums, including "Antifogmatic" and "The Phosphorescent Blues." Alongside their musical endeavors, Chris Thile took over as the host of NPR's A Prairie Home Companion, with Punch Brothers serving as the house band. Their latest project, "Hell on Church Street," pays homage to Tony Rice's influential 1983 album and continues Punch Brothers' legacy of pushing boundaries in string band music.
Punch Brothers speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (107,509 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Warby Parker, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 108,528 · Engagements 3,493 · Rate 3.2% Posts 394 · Views 107,509 · Avg Likes 3,388 · Avg Comments 121 · Avg Views 107,509 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 30% 35-44: 16% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (30%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (55%) CANADA (6%) UNITED KINGDOM (4%) JAPAN (3%) BRAZIL (3%) |
Top regions: UNITED STATES (55%), CANADA (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 923 avg likes/post · Youtube: 107,509 avg views/post | Best reach: Youtube 107,509 avg views; best engagement: Youtube 2,465 avg likes |
Top Brand Affinities
MOOG
Ampeg
Warby Parker
Akg
bonappetitmag
Pro Tools
Sennheiser
Amazon Music
Kickstarter
Coors
Kroger
Verizon
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.61 | |
| Ampeg | 22.37 | |
| Warby Parker | 19.38 | |
| Akg | 16.65 | |
| bonappetitmag | 15.28 | |
| Pro Tools | 14.55 | |
| Sennheiser | 12.71 | |
| Amazon Music | 11.61 | |
| Kickstarter | 10.89 | |
| Coors | 7.53 | |
| Kroger | 7.31 | |
| Verizon | 7.30 | |
| Ableton | 7.12 | |
| Spotify Music | 7.01 | |
| Pacific Northwest Wonderland | 6.77 | |
| Paramount Pictures | 6.30 | |
| Anthropologie | 5.90 | |
| Publix | 5.15 | |
| NBC | 5.11 | |
| Free People | 5.02 | |
| Pilsner Urquell | 4.86 | |
| Heinz | 4.85 | |
| Showtime | 4.62 | |
| Margaritaville | 4.47 | |
| Bethesda Softworks | 4.28 | |
| Airbnb | 4.25 | |
| Columbia Pictures | 3.99 | |
| Guinness | 3.87 | |
| Gillette | 3.84 | |
| Taco Bell | 3.71 | |
| Cadillac | 3.64 | |
| Pixar | 3.38 | |
| Emporium | 3.36 | |
| Carhartt | 3.17 | |
| Busch | 3.14 | |
| Target | 2.95 | |
| Tinder | 2.70 | |
| Nickelodeon | 2.64 | |
| Lollapalooza | 2.63 | |
| Costco | 2.61 | |
| Chipotle Mexican Grill | 2.59 | |
| Polaroid | 2.55 | |
| SoundCloud | 2.43 | |
| NHL | 2.42 | |
| Kodak | 2.41 | |
| Mulberry | 2.39 | |
| Sunnies Studios | 2.24 | |
| Star Wars | 2.12 | |
| Beats Electronics | 2.08 | |
| Activision Blizzard | 2.08 |
Official Profiles
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LoginArtist: Punch Brothers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















