Punch Brothers

Punch Brothers

Country: US

Influence: 59.05% Fanbase: 43.92% Trending: 66.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.61% • Very Strong

As of 2025-09-09

108,528

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:16 UTC

Genres

countrybluegrassprogressive bluegrasscountryamericannew americanaeuropeanmandolininstrumentalbanjofolk & traditionalindie folk

Biography

Punch Brothers, a groundbreaking string band formed in the late 2000s by mandolinist Chris Thile after the disbandment of Nickel Creek, quickly gained acclaim for their fusion of bluegrass, classical, and jazz influences. Their albums consistently topped the Billboard Bluegrass charts and showcased their virtuosic instrumentalism and innovative arrangements. Punch Brothers' 2018 release, "All Ashore," won the Grammy Award for Best Folk Album, and they followed it up in 2022 with "Hell on Church Street," a tribute to bluegrass legend Tony Rice.

Initially coming together in 2006 as a collaborative project for Chris Thile's solo album, Punch Brothers evolved into a roots music supergroup with a distinct progressive sound. Their collaborations with acclaimed producers like Jon Brion and T-Bone Burnett led to a series of critically acclaimed albums, including "Antifogmatic" and "The Phosphorescent Blues." Alongside their musical endeavors, Chris Thile took over as the host of NPR's A Prairie Home Companion, with Punch Brothers serving as the house band. Their latest project, "Hell on Church Street," pays homage to Tony Rice's influential 1983 album and continues Punch Brothers' legacy of pushing boundaries in string band music.

Punch Brothers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Punch Brothers speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (107,509 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Warby Parker, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Punch Brothers score 3.22%Very Strong bucket.
Brand: MOOGBrand: AmpegBrand: Warby Parker
Followers:108,528
Engagements:3,493
Rate:3.2%
Posts:394
Views:107,509
Avg Likes:3,388
Avg Comments:121
Avg Views:107,509

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 108,528 · Engagements 3,493 · Rate 3.2%
Posts 394 · Views 107,509 · Avg Likes 3,388 · Avg Comments 121 · Avg Views 107,509
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 30%
35-44: 16%
45-64: 14%
Largest: 25-34 (36%); next: 18-24 (30%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (55%)
CANADA (6%)
UNITED KINGDOM (4%)
JAPAN (3%)
BRAZIL (3%)
Top regions: UNITED STATES (55%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 923 avg likes/post · Youtube: 107,509 avg views/post Best reach: Youtube 107,509 avg views; best engagement: Youtube 2,465 avg likes

Top Brand Affinities

MOOG
Score: 27.61
Ampeg
Score: 22.37
Warby Parker
Score: 19.38
Akg
Score: 16.65
bonappetitmag
Score: 15.28
Pro Tools
Score: 14.55
Sennheiser
Score: 12.71
Amazon Music
Score: 11.61
Kickstarter
Score: 10.89
Coors
Score: 7.53
Kroger
Score: 7.31
Verizon
Score: 7.30
Brand Category Score
MOOG 27.61
Ampeg 22.37
Warby Parker 19.38
Akg 16.65
bonappetitmag 15.28
Pro Tools 14.55
Sennheiser 12.71
Amazon Music 11.61
Kickstarter 10.89
Coors 7.53
Kroger 7.31
Verizon 7.30
Ableton 7.12
Spotify Music 7.01
Pacific Northwest Wonderland 6.77
Paramount Pictures 6.30
Anthropologie 5.90
Publix 5.15
NBC 5.11
Free People 5.02
Pilsner Urquell 4.86
Heinz 4.85
Showtime 4.62
Margaritaville 4.47
Bethesda Softworks 4.28
Airbnb 4.25
Columbia Pictures 3.99
Guinness 3.87
Gillette 3.84
Taco Bell 3.71
Cadillac 3.64
Pixar 3.38
Emporium 3.36
Carhartt 3.17
Busch 3.14
Target 2.95
Tinder 2.70
Nickelodeon 2.64
Lollapalooza 2.63
Costco 2.61
Chipotle Mexican Grill 2.59
Polaroid 2.55
SoundCloud 2.43
NHL 2.42
Kodak 2.41
Mulberry 2.39
Sunnies Studios 2.24
Star Wars 2.12
Beats Electronics 2.08
Activision Blizzard 2.08

Official Profiles

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Artist: Punch Brothers

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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