Puma Blue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
158,109
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2026-01-01 04:37:31 UTC
Genres
Biography
In 2023, Puma Blue released his second album "Holy Waters," a band-focused reflection on the acceptance of death, which was highly praised. This was succeeded in 2025 by the surprise album "antichamber," featuring ambient and minimalist arrangements announced just hours before its release. Jacob Allen, also known for his collaborations with artists like Loyle Carner and Biig Piig, draws inspiration from a diverse range of musicians such as Portishead, Jeff Buckley, Burial, and Radiohead, while also engaging in poetry, filmmaking, and producing music under different monikers like Ruby Bliels. Currently based in Atlanta, Puma Blue continues to push boundaries in his musical endeavors.
Puma Blue maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 29,679 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,109 · Engagements 1,657 · Rate 1.0% Posts 102 · Views 32,346 · Avg Likes 1,559 · Avg Comments 77 · Avg Views 32,346 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (8%) MEXICO (8%) ARGENTINA (6%) COLOMBIA (4%) |
Top regions: UNITED STATES (21%), BRAZIL (8%), MEXICO (8%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 2,667 avg views/post · Youtube: 29,679 avg views/post | Best reach: Youtube 29,679 avg views; best engagement: Youtube 1,333 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Puma Blue
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
