PSICOLOGI

PSICOLOGI — pop artist from IT.

Psicologi is an Italian hip-hop duo formed by Marco “Drast” De Cesaris and Alessio “Lil Kaneki” Aresu. They debuted in May 2019 with their EP 2001 under Bomba…

Influence: 50.88% Fanbase: 35.85% Trending: 58.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

169,036

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 16:23:00 UTC

Genres

poppoprome indieindie pophip-hop & rapitalian hip hop

Biography

Psicologi is an Italian hip-hop duo formed by Marco “Drast” De Cesaris and Alessio “Lil Kaneki” Aresu. They debuted in May 2019 with their EP 2001 under Bomba Dischi, later signing with Universal Music and releasing their second EP 1002. Their single “Autostima” went gold in Italy, leading to the successful release of their studio album Millennium Bug in June 2020, which reached the Top 5 of the Italian Albums Chart. In 2021, Psicologi continued their rise with hit singles like “Incubo,” “Jeans” with Tauro Boys, and “Sui Muri,” reaching Number 27 on FIMI’s singles chart.

Top Brand Affinities

Report Date: 2025-09-08

PSICOLOGI resonates with 18-24 & 25-34 audiences and sustains presence in ITALY, UNITED STATES, UNITED KINGDOM. The demographic is male-leaning (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 30,657 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PSICOLOGI score 0.27% — Low bucket.

Followers:169,036

Engagements:451

Rate:0.3%

Posts:47

Avg Likes:438

Avg Comments:14

Avg Views:30,657

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 169,036 · Engagements 451 · Rate 0.3% Posts 47 · Views 30,657 · Avg Likes 438 · Avg Comments 14 · Avg Views 30,657	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 12% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	ITALY (92%) UNITED STATES (2%) UNITED KINGDOM (1%) SPAIN (1%) FRANCE (1%)	Top regions: ITALY (92%), UNITED STATES (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 2 avg likes/post · Youtube: 30,657 avg views/post	Best reach: Youtube 30,657 avg views; best engagement: Youtube 436 avg likes