Problem

Problem — hip-hop & rap artist from DE.

West Coast rapper Problem, also known as Jason Martin, rose from the mixtape underground to mainstream success with his hit "Like Whaaat" in 2013. Starting his…

Influence: 60.53% Fanbase: 41.94% Trending: 69.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.69% • Very Strong

As of 2025-09-08

320,955

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:15 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptrapgangster rapcali raphip-hop/rapwest coast traphyphycontemporary hip hophip hop

Biography

West Coast rapper Problem, also known as Jason Martin, rose from the mixtape underground to mainstream success with his hit "Like Whaaat" in 2013. Starting his career writing music for artists such as Snoop Dogg and DJ Quik, Problem later formed Diamond Lane Music and gained recognition with his appearance on E-40's hit single "Function." He continued to release mixtapes and EPs, collaborating with various artists including Lil Jon and Wiz Khalifa.

In 2013, Problem's debut EP "Understand Me" featured the viral hit "Like Whaaat," propelling him further into the spotlight. Subsequent releases included the Mollywood series and collaborations with DJ Quik on the Rosecrans EP. His full-length studio debut, "Selfish," showcased a diverse range of features including Nipsey Hussle and Ne-Yo, solidifying his position in the West Coast rap scene.

Top Brand Affinities

Report Date: 2025-09-08

Problem performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, BRAZIL. Audience composition is heavily male (66%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 5,774 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, New Era, WNBA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Problem is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Problem score 1.80% — Moderate bucket.

Brand: Live NationBrand: New EraBrand: WNBA

Followers:320,955

Engagements:5,774

Rate:1.8%

Posts:38

Avg Likes:5,774

Avg Comments:169

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 320,955 · Engagements 5,774 · Rate 1.8% Posts 38 · Views 0 · Avg Likes 5,774 · Avg Comments 169 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 35-44: 23% 18-24: 21% 45-64: 4%	Largest: 25-34 (50%); next: 35-44 (23%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (80%) CANADA (1%) BRAZIL (1%) UNITED KINGDOM (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (80%), CANADA (1%), BRAZIL (1%)
Platform Engagement	Instagram: 5,774 avg likes/post	best engagement: Instagram 5,774 avg likes

Top Brand Affinities

Live Nation

Score: 29.69

New Era

Score: 26.07

WNBA

Score: 25.98

Weedmaps

Score: 21.31

Amazon Music

Score: 16.74

Akai

Score: 15.27

Hennessy

Score: 13.77

True Religion

Score: 13.55

Champion

Score: 12.34

iHeartRadio Music Awards

Score: 11.54

Pro Tools

Score: 11.48

Los Angeles Lakers

Score: 11.04

Brand	Category	Score
Live Nation		29.69
New Era		26.07
WNBA		25.98
Weedmaps		21.31
Amazon Music		16.74
Akai		15.27
Hennessy		13.77
True Religion		13.55
Champion		12.34
iHeartRadio Music Awards		11.54
Pro Tools		11.48
Los Angeles Lakers		11.04
Benihana		10.72
ESPN		10.68
Sneaker News		9.74
SoundCloud		9.73
Beats Electronics		8.29
NFL		7.59
Foot Locker		7.28
Nice Kicks		6.70
Maybach		6.51
Sneakerhead		6.45
Stüssy		6.25
NBA		6.21
Andis		6.03
Ableton		6.00
Kodak		5.97
Sole Collector		5.57
MTV		5.48
Carhartt		5.34
Spotify Music		5.03
Kickstagram		4.73
CNN		4.59
Barber Shop Connect		4.39
FashionNova		4.23
Gatorade		4.15
The North Face		4.14
NBC		4.09
Acura		3.71
Paramount Pictures		3.38
Coachella		3.33
Comedy Central		3.24
Rolls-Royce		3.22
Cadillac		3.17
GMC		3.07
Monster Beverage		3.01
Uber		2.87
Timberland		2.80
Supreme		2.75
WWE		2.72