Prime Circle

Prime Circle — pop artist from ZA.

Prime Circle, a renowned rock band from South Africa, has achieved iconic status in their home country with multiple South African Music Awards (SAMAs) and a…

Influence: 50.44% Fanbase: 32.45% Trending: 59.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 264.13% • Very Strong

As of 2025-09-08

57,197

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:26 UTC

Genres

popsouth african poprockafrican rocksouth african rockrockalternative rockpop rock

Biography

Prime Circle, a renowned rock band from South Africa, has achieved iconic status in their home country with multiple South African Music Awards (SAMAs) and a string of chart-topping singles. Their upcoming six-track EP, "A World We Know," set for release in June 2024, marks the next chapter in their successful musical journey since forming in 2001. Beyond South Africa, Prime Circle has made significant strides in international markets, particularly in the UK and Europe, through sold-out tours, radio play, and headline performances at major rock festivals. The band's dynamic lineup includes Gavin Edwards as their new Singer, alongside Marco Gomes, Dale Schnettler, Neil Breytenbach, and Dirk Bisschoff.

Top Brand Affinities

Report Date: 2025-09-08

Prime Circle stands out with 25-34 & 18-24 audiences across SOUTH AFRICA, UNITED STATES, GERMANY. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 1,285 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Standard Bank, Woolworths, Jagermeister, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Prime Circle a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prime Circle score 0.17% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Jagermeister

Followers:57,197

Engagements:96

Rate:0.2%

Posts:2,696

Avg Likes:88

Avg Comments:8

Avg Views:2,359

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,197 · Engagements 96 · Rate 0.2% Posts 2,696 · Views 2,359 · Avg Likes 88 · Avg Comments 8 · Avg Views 2,359	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 34% 35-44: 16% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	SOUTH AFRICA (49%) UNITED STATES (6%) GERMANY (6%) RUSSIA (6%) UNITED KINGDOM (6%)	Top regions: SOUTH AFRICA (49%), UNITED STATES (6%), GERMANY (6%)
Platform Engagement	Instagram: 48 avg likes/post · Tiktok: 1,074 avg views/post · Youtube: 1,285 avg views/post	Best reach: Youtube 1,285 avg views; best engagement: Instagram 48 avg likes

Top Brand Affinities

Standard Bank

Score: 264.13

Woolworths

Score: 35.17

Jagermeister

Score: 13.20

Sennheiser

Score: 11.05

Pro Tools

Score: 9.41

Ableton

Score: 8.03

Pioneer

Score: 7.40

Lindt

Score: 6.57

Jameson

Score: 5.49

Sunnies Studios

Score: 4.98

Monster Beverage

Score: 4.27

Jack Daniels

Score: 4.15

Brand	Category	Score
Standard Bank		264.13
Woolworths		35.17
Jagermeister		13.20
Sennheiser		11.05
Pro Tools		9.41
Ableton		8.03
Pioneer		7.40
Lindt		6.57
Jameson		5.49
Sunnies Studios		4.98
Monster Beverage		4.27
Jack Daniels		4.15
Nespresso		4.06
Land Rover		3.64
Billabong		3.42
Uber		3.17
Emporium		3.13
Aperol		2.94
Huawei		2.87
Geocaching		2.87
Red Bull		2.80
Coffeegram		2.78
Baileys		2.68
Babybump		2.67
NBC		2.46
Harley-Davidson		2.38
ASICS		2.37
MTV		2.26
Fujifilm		2.18
Guinness		2.08
Budweiser		2.08
Beats Electronics		2.06
A Game of Tones		2.03
OREO		2.02
Jaguar		1.96
Tomorrowland		1.96
Spotify Music		1.95
Airbnb		1.89
Oakley		1.88
Lego		1.86
Heineken		1.81
Yamaha		1.80
Ray-Ban		1.77
Ford		1.77
Under Armour		1.76
KFC		1.75
Volkswagen		1.74
BMW		1.73
Suzuki		1.73
Puma		1.73