Pradeep Kumar Brand Affinity ranks highest Infosys at 29.33% . Very Strong. Score DMDB 57.83% | Fanbase 49.23%

Pradeep Kumar — pop artist from IN.

Pradeep Kumar, a singer, guitarist, and composer, is recognized for his tranquil vocals in Tamil and Telugu songs influenced by his Carnatic music background.…

Pradeep Kumar

Established

Country: IN | Gender: male | Artist ID: 11e81bc0-64c9-1b96-a5e4-a0369fe50396

Find Artist

Genres

poptamil poppopasianregional indiantamil

Influential: 57.83% Fanbase: 49.23% Trending: 62.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 29.33% • Very Strong

As of 2025-09-09

629,610

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.83% | Fanbase 49.23% | Trending 62.12% | CAREER STAGE: MID_LEVEL

Biography

Pradeep Kumar, a singer, guitarist, and composer, is recognized for his tranquil vocals in Tamil and Telugu songs influenced by his Carnatic music background. Born to a music teacher and police inspector, Kumar began Carnatic music lessons at a young age. In 2005, he abandoned his pursuit of theoretical physics to focus on Carnatic music full-time in Chennai. Having connected with Tamil composer Santhosh Narayanan during his studies, Kumar's first playback appearance was in 2012 with "Aasai Oru Pulveli" from the film Atta Kathi. His performance in the song "Agayam Theepiditha" for the movie Madras earned him a Filmfare Award for Best Male Playback Singer – Tamil in 2014. Kumar debuted as a composer in the 2014 Telugu film Maine Pyar Kiya and has since contributed to various Tamil cinema soundtracks. In 2020, he ventured into Malayalam cinema with his first score for Veyil.

Report Date: 2025-09-09

Pradeep Kumar performs best with fans in the 18-24 range, concentrated in INDIA, MALAYSIA, SRI LANKA. Audience composition is heavily male (82%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 473 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Infosys, Cognizant, OnePlus, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pradeep Kumar is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pradeep Kumar score 0.52% — Low bucket.

Brand: InfosysBrand: CognizantBrand: OnePlus

Followers:629,610

Engagements:3,264

Rate:0.5%

Posts:958

Avg Likes:3,264

Avg Comments:17

Avg Views:473

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 629,610 · Engagements 3,264 · Rate 0.5% Posts 958 · Views 473 · Avg Likes 3,264 · Avg Comments 17 · Avg Views 473	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 8% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	INDIA (78%) MALAYSIA (9%) SRI LANKA (3%) UNITED STATES (2%) UNITED KINGDOM (2%)	Top regions: INDIA (78%), MALAYSIA (9%), SRI LANKA (3%)
Platform Engagement	Instagram: 3,259 avg likes/post · Youtube: 473 avg views/post	Best reach: Youtube 473 avg views; best engagement: Instagram 3,259 avg likes

Top Brand Affinities

Infosys

Score: 29.33

Cognizant

Score: 23.93

OnePlus

Score: 19.95

Mahindra

Score: 10.37

Snapseed

Score: 9.43

Sennheiser

Score: 9.28

Pro Tools

Score: 8.49

Bajaj

Score: 7.91

KTM

Score: 6.88

musical.ly

Score: 6.41

Yamaha

Score: 4.80

Travelstoke

Score: 4.69

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Infosys		29.33
Cognizant		23.93
OnePlus		19.95
Mahindra		10.37
Snapseed		9.43
Sennheiser		9.28
Pro Tools		8.49
Bajaj		7.91
KTM		6.88
musical.ly		6.41
Yamaha		4.80
Travelstoke		4.69
National Geographic		3.96
Travelgram		3.73
G-shock		3.65
Canon		3.54
KFC		3.37
Nikon		3.20
Lenovo		3.16
Adobe		2.86
A Game of Tones		2.74
Geocaching		2.70
Sony		2.49
Nokia		2.08
Beats Electronics		2.05
Ducati		1.80
Hyundai		1.74
Xiaomi		1.72
Ray-Ban		1.69
Marvel Entertainment		1.67
Samsung Group		1.60
BBC		1.49
Suzuki		1.47
HBO		1.40
Harley-Davidson		1.39
Rolex		1.37
Warner Bros		1.36
Spotify Music		1.25
Apple		1.23
Marvel		1.21
Fujifilm		1.20
Bentley		1.15
DC Entertainment		1.15
GoPro		1.12
FashionNova		1.12
Honda		1.11
Puma		1.03
Levi's		1.01
Netflix		1.00
FIFA		0.99