Peppermint

Peppermint — pop artist from US.

Peppermint is a multi-talented artist known for her groundbreaking work in various fields including acting, singing, DJing, and activism. Rising to fame as the…

Influence: 50.20% Fanbase: 31.56% Trending: 59.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 61.27% • Very Strong

As of 2025-09-08

717,066

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:28 UTC

Genres

poptranspopr&b, funk & soulr&b/soulelectronicdancestrut

Biography

Peppermint is a multi-talented artist known for her groundbreaking work in various fields including acting, singing, DJing, and activism. Rising to fame as the first openly transgender contestant on Rupaul's Drag Race, she made history as the first trans woman to originate a principal role on Broadway in the musical Head Over Heels.

A dedicated activist, Peppermint has championed LGBT rights by raising significant funds, collaborating with organizations like the MAC Cosmetics AIDS Fund, and participating in HIV vaccine trials. She is a vocal advocate for transgender and non-binary individuals, regularly speaking at universities and engaging with communities on these issues. Continuously expanding her career, Peppermint has appeared on acclaimed TV shows like "Pose" and "God Friended Me", with an upcoming role on the Fox drama "Deputy". Additionally, she is currently working on her fifth studio album, aiming to inspire positivity and progress through her artistry.

Top Brand Affinities

Report Date: 2025-09-08

Peppermint reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 814 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Sugarpill Cosmetics, Grindr, Warby Parker suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peppermint score 0.11% — Low bucket.

Brand: Sugarpill CosmeticsBrand: GrindrBrand: Warby Parker

Followers:717,066

Engagements:814

Rate:0.1%

Posts:4,271

Avg Likes:814

Avg Comments:10

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 717,066 · Engagements 814 · Rate 0.1% Posts 4,271 · Views 0 · Avg Likes 814 · Avg Comments 10 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 34% 35-44: 14% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (34%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (15%) BRAZIL (10%) CANADA (7%) MEXICO (4%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (15%), BRAZIL (10%)
Platform Engagement	Instagram: 814 avg likes/post	best engagement: Instagram 814 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 61.27

Grindr

Score: 41.47

Warby Parker

Score: 18.33

Barbie

Score: 17.72

HBO Max

Score: 14.92

Jean Paul Gaultier

Score: 13.09

Lime Crime

Score: 12.92

MATTEL

Score: 12.03

Macy's

Score: 9.50

Glossier

Score: 9.04

Hot Topic

Score: 8.52

NYX Cosmetics

Score: 7.43

Brand	Category	Score
Sugarpill Cosmetics		61.27
Grindr		41.47
Warby Parker		18.33
Barbie		17.72
HBO Max		14.92
Jean Paul Gaultier		13.09
Lime Crime		12.92
MATTEL		12.03
Macy's		9.50
Glossier		9.04
Hot Topic		8.52
NYX Cosmetics		7.43
Vivienne Westwood		6.79
Fenty beauty		6.78
Urban Decay Cosmetics		6.53
Lush		6.51
ULTA Beauty		6.31
Steve Madden		6.04
Milani Cosmetics		5.87
Too Faced Cosmetics		5.82
NBC		5.68
Anastasia Beverly Hills		5.65
Pfizer		5.17
Benefit Cosmetics		5.11
Showtime		5.07
BH Cosmetics		5.04
Smashbox		4.89
iHeartRadio Music Awards		4.85
Make Up For Ever		4.82
boohoo		4.51
Power Rangers		4.46
Coach		4.38
Mortal Kombat		4.32
ASOS		4.26
Kickstarter		4.18
Oculus		4.17
Sephora		4.08
NARS Cosmetics		3.94
Verizon		3.91
NORDSTROM		3.78
Tarte Cosmetics		3.77
Cartoon Network		3.70
Kylie Cosmetics		3.67
OLD NAVY		3.59
Lollapalooza		3.59
Primark		3.58
Taco Bell		3.55
Final Fantasy		3.51
Pokemon Go		3.44
Marc Jacobs		3.42