Pépite
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,093
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:53 UTC
Genres
Biography
Pépite builds repeat engagement among 18-24 & 25-34 audiences throughout FRANCE, UNITED STATES, BELGIUM. With a male-leaning (52%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (4,857 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jean-Charles de Castelbajac, Accor Hotels, Courrèges point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,093 · Engagements 762 · Rate 2.2% Posts 629 · Views 6,931 · Avg Likes 747 · Avg Comments 18 · Avg Views 6,931 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 34% 35-44: 8% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (34%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
FRANCE (60%) UNITED STATES (4%) BELGIUM (4%) ITALY (3%) CANADA (2%) |
Top regions: FRANCE (60%), UNITED STATES (4%), BELGIUM (4%) |
| Platform Engagement | Instagram: 470 avg likes/post · Tiktok: 4,857 avg views/post · Youtube: 2,074 avg views/post | Best reach: Tiktok 4,857 avg views; best engagement: Instagram 470 avg likes |
Top Brand Affinities
Jean-Charles de Castelbajac
Accor Hotels
Courrèges
Monoprix
Fnac
Galeries Lafayette
Ricard
MOOG
JACQUEMUS
Garnier
Jean Paul Gaultier
Longchamp
| Brand | Category | Score |
|---|---|---|
| Jean-Charles de Castelbajac | 111.75 | |
| Accor Hotels | 68.54 | |
| Courrèges | 55.69 | |
| Monoprix | 52.44 | |
| Fnac | 41.44 | |
| Galeries Lafayette | 33.59 | |
| Ricard | 32.62 | |
| MOOG | 27.79 | |
| JACQUEMUS | 19.18 | |
| Garnier | 18.41 | |
| Jean Paul Gaultier | 16.48 | |
| Longchamp | 14.86 | |
| Perrier | 14.24 | |
| Sandro | 14.16 | |
| Tate Modern | 13.62 | |
| Air France | 13.51 | |
| Akai | 11.88 | |
| Ableton | 11.03 | |
| Montblanc | 10.87 | |
| Kodak | 10.46 | |
| Evian | 9.34 | |
| Décathlon | 6.76 | |
| KARL LAGERFELD | 6.70 | |
| PLAYMOBIL | 6.46 | |
| Leica | 5.89 | |
| Loewe | 5.50 | |
| Cartier | 5.42 | |
| Yves Saint Laurent | 5.25 | |
| Polaroid | 5.25 | |
| Guerlain | 5.23 | |
| Lollapalooza | 5.14 | |
| Vivienne Westwood | 5.09 | |
| Hublot | 4.94 | |
| Olympus | 4.55 | |
| Dr. Martens | 4.54 | |
| Arezzo | 4.35 | |
| Hermès | 4.16 | |
| Summit Entertainment | 4.16 | |
| SoundCloud | 3.82 | |
| Lacoste | 3.81 | |
| Spotify Music | 3.81 | |
| Citroen | 3.73 | |
| Campari | 3.71 | |
| Fujifilm | 3.63 | |
| Carrefour | 3.51 | |
| Miu Miu | 3.49 | |
| Pantone Inc | 3.42 | |
| Tinder | 3.24 | |
| KENZO | 3.20 | |
| Pull&Bear | 3.16 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
