Patoranking Brand Affinity ranks highest Airtel at 18.71% . Very Strong. Score DMDB 68.96% | Fanbase 69.75%

Patoranking — pop artist from NG.

Patoranking, born Patrick Okorie in Ebute Metta, Lagos Nigeria, is a renowned African musician known for his reggae hits like "Girlie O" and "My Woman, My…

Patoranking

Recognizable

Country: NG | Gender: male | Artist ID: 11e81bca-1407-d954-8977-a0369fe50396

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Genres

popafro dancehallafropopnigerian popafricanazontobeatsgqom

Influential: 68.96% Fanbase: 69.75% Trending: 68.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.71% • Very Strong

As of 2025-09-09

11,849,865

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.96% | Fanbase 69.75% | Trending 68.57% | CAREER STAGE: MAINSTREAM

Biography

Patoranking, born Patrick Okorie in Ebute Metta, Lagos Nigeria, is a renowned African musician known for his reggae hits like "Girlie O" and "My Woman, My Everything." He has garnered international acclaim, winning awards such as MTV Africa Song of the Year and Forbes Africa's 30 Under 30 for his contributions to music and philanthropy. Patoranking's debut album, "God Over Everything," reached No. 4 on Billboard's Reggae Albums chart in 2016, and he later released "Wilmer," which charted at #5 on the Billboard Reggae Charts in 2019.

In addition to his musical achievements, Patoranking has extended his influence by appearing on major projects like Major Lazer's "Particula" and serving as a judge on The Voice Nigeria. He is also known for his charitable efforts, including the creation of the ALU Patoranking Scholarship, providing fully-paid scholarships for African students to attend the African Leadership University. Patoranking continues to make an impact in the music industry and beyond, collaborating with artists like the Marleys on projects such as the remake of Bob Marley's "One Love" in partnership with UNICEF.

Report Date: 2025-09-09

Patoranking connects with 25-34 & 18-24 audiences and shows durable traction across KENYA, UNITED STATES, NIGERIA. With a heavily male (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 458,100 avg views per post; Tiktok adds dependable engagement depth. Overlap with Airtel, Palm Angels, A.P.C. highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Patoranking moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patoranking score 0.97% — Low bucket.

Brand: AirtelBrand: Palm AngelsBrand: A.P.C.

Followers:11,849,865

Engagements:114,472

Rate:1.0%

Posts:917

Avg Likes:110,409

Avg Comments:1,734

Avg Views:465,109

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,849,865 · Engagements 114,472 · Rate 1.0% Posts 917 · Views 465,109 · Avg Likes 110,409 · Avg Comments 1,734 · Avg Views 465,109	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	KENYA (18%) UNITED STATES (17%) NIGERIA (7%) TANZANIA (7%) FRANCE (5%)	Top regions: KENYA (18%), UNITED STATES (17%), NIGERIA (7%)
Platform Engagement	Instagram: 46,059 avg likes/post · Tiktok: 458,100 avg views/post · Youtube: 7,009 avg views/post	Best reach: Tiktok 458,100 avg views; best engagement: Tiktok 64,350 avg likes

Top Brand Affinities

Airtel

Score: 18.71

Palm Angels

Score: 14.28

A.P.C.

Score: 11.24

River Island

Score: 6.35

T.G.I. Friday's

Score: 6.17

Hennessy

Score: 6.15

CNN

Score: 6.02

FashionNova

Score: 4.78

boohoo

Score: 4.64

MTV

Score: 4.50

Timberland

Score: 4.04

BALMAIN

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
Airtel		18.71
Palm Angels		14.28
A.P.C.		11.24
River Island		6.35
T.G.I. Friday's		6.17
Hennessy		6.15
CNN		6.02
FashionNova		4.78
boohoo		4.64
MTV		4.50
Timberland		4.04
BALMAIN		3.96
FOREX		3.85
ASOS		3.76
Versace		3.64
TOM FORD		2.95
Moschino		2.88
shein		2.76
Balenciaga		2.74
BBC		2.55
Paramount Pictures		2.49
Fenty beauty		2.43
SoundCloud		2.36
SheInside		2.17
Dolce & Gabbana		2.05
Christian Louboutin		2.05
Fendi		1.97
Bugatti		1.97
Lexus		1.95
Victoria's Secret		1.91
Nokia		1.90
Pepsi		1.78
Polo Ralph Lauren		1.73
Oriflame		1.73
Gucci		1.68
Cartier		1.58
H&M		1.48
Calvin Klein		1.47
Guinness		1.42
Rolex		1.41
Tommy Hilfiger		1.40
Guess		1.28
GIVENCHY		1.26
musical.ly		1.26
Louis Vuitton		1.24
Los Angeles Lakers		1.20
Christian Dior		1.16
Coachella		1.14
Beats Electronics		1.12
Bentley		1.11