Oscar D'León Brand Affinity ranks highest Univision at 27.00% . Very Strong. Score DMDB 64.97% | Fanbase 48.46%

Oscar D'León — jazz & standards artist from VE.

Oscar D'León, a Venezuelan-born artist known for his improvisational skills and textured vocal tone, has garnered a strong following both in his homeland and…

Oscar D'León

Recognizable

Country: VE | Gender: male | Artist ID: 11e81bd2-7f25-542a-b459-a0369fe50396

Find Artist

Genres

jazz & standardslatin jazzlatinlatintropicalsalsasalsa venezolana

Influential: 64.97% Fanbase: 48.46% Trending: 73.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 27.00% • Very Strong

As of 2025-09-09

1,665,740

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.97% | Fanbase 48.46% | Trending 73.22% | CAREER STAGE: MAINSTREAM

Biography

Oscar D'León, a Venezuelan-born artist known for his improvisational skills and textured vocal tone, has garnered a strong following both in his homeland and internationally. Influenced by Cuban and New York-based Latin musicians, D'León taught himself to play bass and established himself as a vocalist while balancing various jobs. Forming successful bands such as la Dimensión Latina and la Salsa Mayor, he earned the nickname "El Leon de la Salsa" (The Lion of Salsa) and has toured extensively with large ensembles.

D'León's career is marked by a passion for entertaining and a desire to bring joy to his audience, as he expressed in a 1996 interview with the Chicago Tribune. His music focuses on creating a positive atmosphere for listeners, rather than delving into political or social themes. With a discography that includes hits like "Pensando en Ti" and albums such as Doble Play, D'León continues to showcase his musical talents and maintain his reputation as a beloved figure in the salsa genre.

Report Date: 2025-09-09

Oscar D'León cuts through with 25-34 & 18-24 audiences and consistency across VENEZUELA, UNITED STATES, PERU. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 74,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, La Perla, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oscar D'León score 0.47% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Movistar

Followers:1,665,740

Engagements:7,843

Rate:0.5%

Posts:6,653

Avg Likes:7,735

Avg Comments:184

Avg Views:74,450

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,665,740 · Engagements 7,843 · Rate 0.5% Posts 6,653 · Views 74,450 · Avg Likes 7,735 · Avg Comments 184 · Avg Views 74,450	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 30% 35-44: 22% 45-64: 9%	Largest: 25-34 (36%); next: 18-24 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	VENEZUELA (27%) UNITED STATES (24%) PERU (10%) COLOMBIA (8%) ECUADOR (7%)	Top regions: VENEZUELA (27%), UNITED STATES (24%), PERU (10%)
Platform Engagement	Instagram: 4,789 avg likes/post · Tiktok: 74,450 avg views/post	Best reach: Tiktok 74,450 avg views; best engagement: Instagram 4,789 avg likes

Top Brand Affinities

Univision

Score: 27.00

La Perla

Score: 21.94

Movistar

Score: 12.13

LATAM

Score: 12.11

Cafecito

Score: 10.36

VidaSana

Score: 8.44

Daewoo

Score: 8.17

Pro Tools

Score: 7.49

American Airlines

Score: 6.67

Pioneer

Score: 6.42

Suavecito

Score: 5.61

Gatorade

Score: 5.14

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Top Brand Affinities

Brand	Category	Score
Univision		27.00
La Perla		21.94
Movistar		12.13
LATAM		12.11
Cafecito		10.36
VidaSana		8.44
Daewoo		8.17
Pro Tools		7.49
American Airlines		6.67
Pioneer		6.42
Suavecito		5.61
Gatorade		5.14
Amway		4.87
iHeartRadio Music Awards		4.09
Pepsi		2.38
MTV		2.25
musical.ly		2.15
Spotify Music		2.02
Herbalife		1.76
Paramount Pictures		1.72
Cadillac		1.69
Yamaha		1.61
Renault		1.49
OREO		1.47
Heineken		1.44
Toyota		1.40
Mazda		1.40
Beats Electronics		1.29
FIFA		1.18
Universal		1.17
Versace		1.16
Chevrolet		1.16
NBA		1.15
Lexus		1.15
Coachella		1.14
Sony		1.10
L'Oréal Paris		1.08
shein		1.08
Pixar		1.07
Suzuki		1.07
Los Angeles Lakers		1.06
Marvel		1.05
Nutella		1.05
Calvin Klein		1.04
Paypal		1.02
Walt Disney		0.98
Hyundai		0.96
Coca-Cola		0.95
Balenciaga		0.91
SheInside		0.90