Oriente

Oriente — hip-hop & rap artist from BR.

O rap group Oriente, consisting of MCs Chino and Nissin and multi-instrumentalist Nobru, was formed in 2009 through rap battles in Niterói, Rio de Janeiro.…

Influence: 57.37% Fanbase: 49.71% Trending: 61.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Boticario • 15.64% • Very Strong

As of 2025-09-09

2,844,475

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:59 UTC

Genres

hip-hop & raphip-hop/rapbrazilian hip hopcontemporary hip hophip hopreggaebrazilian reggaereggae

Biography

O rap group Oriente, consisting of MCs Chino and Nissin and multi-instrumentalist Nobru, was formed in 2009 through rap battles in Niterói, Rio de Janeiro. Pioneers in utilizing digital platforms to promote their music, Oriente has performed at major festivals such as Rock In Rio, Planeta Atlântida, and Planeta Brasil, sharing stages with notable artists like Damian Marley and Whiz Khalifa and touring the USA and Australia.

Established as a prominent figure in the Brazilian rap scene, Oriente's music focuses on themes of love, friendship, nature, and the importance of relationships. With a significant discography and two acoustic projects, they have been influential in popularizing the genre in Brazil. Celebrating their 15th anniversary in 2024, Oriente continues to captivate audiences with their energetic performances and recently released album, "Oriente Acústico."

Top Brand Affinities

Report Date: 2025-09-09

Oriente resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, PORTUGAL. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (863 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Boticario, Itaipava, Cacau Show makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oriente score 0.26% — Low bucket.

Brand: BoticarioBrand: ItaipavaBrand: Cacau Show

Followers:2,844,475

Engagements:7,431

Rate:0.3%

Posts:840

Avg Likes:7,431

Avg Comments:80

Avg Views:863

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,844,475 · Engagements 7,431 · Rate 0.3% Posts 840 · Views 863 · Avg Likes 7,431 · Avg Comments 80 · Avg Views 863	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 26% 13-17: 6% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (26%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PORTUGAL (1%) FRANCE (0%) ANGOLA (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PORTUGAL (1%)
Platform Engagement	Instagram: 7,354 avg likes/post · Youtube: 863 avg views/post	Best reach: Youtube 863 avg views; best engagement: Instagram 7,354 avg likes

Top Brand Affinities

Boticario

Score: 15.64

Itaipava

Score: 15.17

Cacau Show

Score: 15.12

Riachuelo

Score: 9.67

Xerox

Score: 9.24

Rapha

Score: 7.59

Danone

Score: 7.23

BaByliss

Score: 6.97

Moda Praia

Score: 6.72

Amstel

Score: 6.16

Budweiser

Score: 3.98

Lollapalooza

Score: 3.79

Brand	Category	Score
Boticario		15.64
Itaipava		15.17
Cacau Show		15.12
Riachuelo		9.67
Xerox		9.24
Rapha		7.59
Danone		7.23
BaByliss		6.97
Moda Praia		6.72
Amstel		6.16
Budweiser		3.98
Lollapalooza		3.79
Heineken		3.50
Oakley		3.27
Tomorrowland		2.57
Pepsi		1.97
Jack Daniels		1.88
Lacoste		1.81
UFC		1.55
GoPro		1.35
CBS Television Studios		1.31
shein		1.23
SheInside		1.21
Beats Electronics		1.18
Red Bull		1.18
Nutella		1.18
CBS		1.16
Mitsubishi		1.15
Pandora		1.09
DC Entertainment		1.02
SoundCloud		0.98
NBA		0.98
Harley-Davidson		0.94
Polaroid		0.91
Spotify Music		0.83
Puma		0.79
Chevrolet		0.72
Coca-Cola		0.70
Volkswagen		0.68
Nike		0.64
Netflix		0.63
PlayStation		0.63
Honda		0.62
Adidas		0.61
Marvel Entertainment		0.55
MAC Cosmetics		0.54
Vans		0.54
Canon		0.51
Walt Disney		0.47
Toyota		0.46