Orelsan Brand Affinity ranks highest Monoprix at 42.22% . Very Strong. Score DMDB 65.77% | Fanbase 61.55%

Orelsan — pop artist from FR.

Orelsan, a French artist known for his successful career, has released a new album titled "Civilisation." With three solo albums, two albums with his band…

Orelsan

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bd0-5bfe-a322-a66a-a0369fe50396

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Genres

popfrancotonhip-hop & raprap conscienthip-hop/rapfrench hip hopold school rap francaiscontemporary hip hophip hop

Influential: 65.77% Fanbase: 61.55% Trending: 67.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 42.22% • Very Strong

As of 2025-09-09

4,019,603

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.77% | Fanbase 61.55% | Trending 67.87% | CAREER STAGE: MAINSTREAM

Biography

Orelsan, a French artist known for his successful career, has released a new album titled "Civilisation." With three solo albums, two albums with his band "Casseurs Flowters," a film, and a TV series under his belt, Orelsan has garnered worldwide recognition, including over 2 million album sales and six Victoires de la Musique awards.

The new album features 15 original tracks with collaborations from iconic American duo The Neptunes (Pharrell Williams & Chad Hugo) and his regular crew including Gringe and Skread. Orelsan's contributions to the French music scene have solidified his position as a prominent voice of his generation.

Report Date: 2025-09-09

Orelsan maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, CANADA. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,331,033 avg views per post; Instagram functions as the community touchpoint. Affinity with Monoprix, Accor Hotels, Cluse makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orelsan score 2.82% — Strong bucket.

Brand: MonoprixBrand: Accor HotelsBrand: Cluse

Followers:4,019,603

Engagements:113,541

Rate:2.8%

Posts:766

Avg Likes:112,282

Avg Comments:1,370

Avg Views:1,355,283

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,019,603 · Engagements 113,541 · Rate 2.8% Posts 766 · Views 1,355,283 · Avg Likes 112,282 · Avg Comments 1,370 · Avg Views 1,355,283	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 8% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (78%) BELGIUM (6%) CANADA (2%) UNITED STATES (2%) ALGERIA (1%)	Top regions: FRANCE (78%), BELGIUM (6%), CANADA (2%)
Platform Engagement	Instagram: 73,351 avg likes/post · Tiktok: 24,250 avg views/post · Youtube: 1,331,033 avg views/post	Best reach: Youtube 1,331,033 avg views; best engagement: Instagram 73,351 avg likes

Top Brand Affinities

Monoprix

Score: 42.22

Accor Hotels

Score: 41.11

Cluse

Score: 22.73

Ricard

Score: 20.81

Kiabi

Score: 18.80

Leroy Merlin

Score: 18.58

Galeries Lafayette

Score: 17.16

Birchbox

Score: 16.87

Sandro

Score: 16.67

JACQUEMUS

Score: 14.41

ESPRIT

Score: 12.95

Ellesse

Score: 12.39

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Top Brand Affinities

Brand	Category	Score
Monoprix		42.22
Accor Hotels		41.11
Cluse		22.73
Ricard		20.81
Kiabi		18.80
Leroy Merlin		18.58
Galeries Lafayette		17.16
Birchbox		16.87
Sandro		16.67
JACQUEMUS		14.41
ESPRIT		12.95
Ellesse		12.39
Perrier		12.08
Vichy		10.37
Jean Paul Gaultier		10.17
Longchamp		10.03
Air France		9.30
PLAYMOBIL		9.15
Calzedonia		8.61
KARL LAGERFELD		7.88
Montblanc		7.31
Garnier		7.17
Décathlon		6.42
Guerlain		5.86
Vivienne Westwood		5.71
Babybump		5.67
Elle Magazine		5.38
Myprotein		4.99
Kiko		4.73
Daniel Wellington		4.42
Haribo		4.16
Superdry		4.05
Dr. Martens		3.82
KENZO		3.71
Pull&Bear		3.63
Carhartt		3.61
ASOS		3.52
Olympus		3.50
Christian Louboutin		3.46
Stradivarius		3.36
Renault		3.30
NBC		3.27
Lacoste		3.27
Peugeot		3.24
Citroen		3.00
Polaroid		2.95
Kodak		2.95
Faber-Castell		2.92
Make Up For Ever		2.88
Bershka		2.69