Orelsan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,019,603
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:45 UTC
Genres
Biography
The new album features 15 original tracks with collaborations from iconic American duo The Neptunes (Pharrell Williams & Chad Hugo) and his regular crew including Gringe and Skread. Orelsan's contributions to the French music scene have solidified his position as a prominent voice of his generation.
Orelsan maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, CANADA. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,331,033 avg views per post; Instagram functions as the community touchpoint. Affinity with Monoprix, Accor Hotels, Cluse makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,019,603 · Engagements 113,541 · Rate 2.8% Posts 766 · Views 1,355,283 · Avg Likes 112,282 · Avg Comments 1,370 · Avg Views 1,355,283 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 8% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
FRANCE (78%) BELGIUM (6%) CANADA (2%) UNITED STATES (2%) ALGERIA (1%) |
Top regions: FRANCE (78%), BELGIUM (6%), CANADA (2%) |
| Platform Engagement | Instagram: 73,351 avg likes/post · Tiktok: 24,250 avg views/post · Youtube: 1,331,033 avg views/post | Best reach: Youtube 1,331,033 avg views; best engagement: Instagram 73,351 avg likes |
Top Brand Affinities
Monoprix
Accor Hotels
Cluse
Ricard
Kiabi
Leroy Merlin
Galeries Lafayette
Birchbox
Sandro
JACQUEMUS
ESPRIT
Ellesse
| Brand | Category | Score |
|---|---|---|
| Monoprix | 42.22 | |
| Accor Hotels | 41.11 | |
| Cluse | 22.73 | |
| Ricard | 20.81 | |
| Kiabi | 18.80 | |
| Leroy Merlin | 18.58 | |
| Galeries Lafayette | 17.16 | |
| Birchbox | 16.87 | |
| Sandro | 16.67 | |
| JACQUEMUS | 14.41 | |
| ESPRIT | 12.95 | |
| Ellesse | 12.39 | |
| Perrier | 12.08 | |
| Vichy | 10.37 | |
| Jean Paul Gaultier | 10.17 | |
| Longchamp | 10.03 | |
| Air France | 9.30 | |
| PLAYMOBIL | 9.15 | |
| Calzedonia | 8.61 | |
| KARL LAGERFELD | 7.88 | |
| Montblanc | 7.31 | |
| Garnier | 7.17 | |
| Décathlon | 6.42 | |
| Guerlain | 5.86 | |
| Vivienne Westwood | 5.71 | |
| Babybump | 5.67 | |
| Elle Magazine | 5.38 | |
| Myprotein | 4.99 | |
| Kiko | 4.73 | |
| Daniel Wellington | 4.42 | |
| Haribo | 4.16 | |
| Superdry | 4.05 | |
| Dr. Martens | 3.82 | |
| KENZO | 3.71 | |
| Pull&Bear | 3.63 | |
| Carhartt | 3.61 | |
| ASOS | 3.52 | |
| Olympus | 3.50 | |
| Christian Louboutin | 3.46 | |
| Stradivarius | 3.36 | |
| Renault | 3.30 | |
| NBC | 3.27 | |
| Lacoste | 3.27 | |
| Peugeot | 3.24 | |
| Citroen | 3.00 | |
| Polaroid | 2.95 | |
| Kodak | 2.95 | |
| Faber-Castell | 2.92 | |
| Make Up For Ever | 2.88 | |
| Bershka | 2.69 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 04:00 UTC | Rilès | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-01-17 04:00 UTC | Orelsan | Zénith de Caen | Caen, France | |
| 2026-01-18 04:00 UTC | OrelSan | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-01-18 04:00 UTC | Orelsan | Zénith de Caen | Caen, France | |
| 2026-01-19 04:00 UTC | OrelSan | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-01-19 04:00 UTC | Orelsan | Zénith de Caen | Caen, France | |
| 2026-01-24 04:00 UTC | Orelsan | Arkéa Arena | Floirac, France | |
| 2026-01-25 04:00 UTC | Orelsan | Arkéa Arena | Floirac, France | |
| 2026-01-26 04:00 UTC | Orelsan | Zénith Limoges Métropole | Limoges, France | |
| 2026-01-30 04:00 UTC | Orelsan | Zénith de Strasbourg Europe | Strasbourg, France | |
| 2026-01-30 04:00 UTC | Orelsan | ZENITH EUROPE STRASBOURG | Eckbolsheim, France | |
| 2026-01-31 04:00 UTC | Orelsan | Zénith de Strasbourg Europe | Strasbourg, France | |
| 2026-02-05 04:00 UTC | Orelsan | Zénith de Toulouse | Toulouse, France | |
| 2026-02-05 04:00 UTC | Orelsan | Zénith Toulouse Métropole | Toulouse, France | |
| 2026-02-06 04:00 UTC | Orelsan | Zénith Toulouse Métropole | Toulouse, France | |
| 2026-02-08 04:00 UTC | Orelsan | Palais Nikaïa | Nice, France | |
| 2026-02-09 02:00 UTC | Orelsan | Palais Nikaïa | Nice, France | |
| 2026-02-13 04:00 UTC | Orelsan | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2026-02-14 04:00 UTC | Orelsan | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2026-02-15 04:00 UTC | Orelsan | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2026-02-17 04:00 UTC | Orelsan | ZENITH D'AMIENS | Amiens, France | |
| 2026-02-17 04:00 UTC | Orelsan | Zénith Arena de Lille | Lille, France | |
| 2026-02-18 04:00 UTC | Orelsan | ZENITH D'AMIENS | Amiens, France | |
| 2026-02-18 04:00 UTC | Orelsan | Zénith Arena de Lille | Lille, France | |
| 2026-02-19 04:00 UTC | Orelsan | Zénith Arena de Lille | Lille, France | |
| 2026-02-25 04:00 UTC | Orelsan | Zénith de Dijon | Dijon, France | |
| 2026-02-25 04:00 UTC | Orelsan | Le Zénith de Dijon | Dijon, France | |
| 2026-02-26 04:00 UTC | Orelsan | Zénith de Dijon | Dijon, France | |
| 2026-02-27 04:00 UTC | Orelsan | LDLC Arena | Lyon, France | |
| 2026-02-28 04:00 UTC | Orelsan | LDLC Arena | Lyon, France | |
| 2026-03-04 04:00 UTC | Orelsan | Zénith d'Auvergne | Cournon-d'Auvergne, France | |
| 2026-03-05 04:00 UTC | Orelsan | Zénith d'Auvergne | Cournon-d'Auvergne, France | |
| 2026-03-06 04:00 UTC | Orelsan | Arena d'Orléans | Orléans, France | |
| 2026-03-06 04:00 UTC | OrelSan | Zenith d'Orléans | Orléans, France | |
| 2026-03-07 04:00 UTC | Orelsan | ReimsArena | Reims, France | |
| 2026-03-13 03:00 UTC | Orelsan | ING Arena | Brussels, Belgium | |
| 2026-03-14 03:00 UTC | Orelsan | ING Arena | Brussels, Belgium | |
| 2026-03-15 03:00 UTC | Orelsan | ING Arena | Brussels, Belgium | |
| 2026-03-17 03:00 UTC | Orelsan | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-03-18 03:00 UTC | Orelsan | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-03-23 02:00 UTC | OrelSan | Palexpo | Le Grand-Saconnex, Switzerland | |
| 2026-03-25 03:00 UTC | Orelsan | Le Dôme | Marseille, France | |
| 2026-03-25 03:00 UTC | Orelsan | Le Dôme de Marseille | Marseille, France | |
| 2026-03-26 03:00 UTC | Orelsan | Le Dôme | Marseille, France | |
| 2026-03-27 03:00 UTC | Orelsan | SUD DE FRANCE ARENA | Montpellier, France |
