Odeal
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
640,080
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:00 UTC
Genres
Biography
Odeal reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, NIGERIA. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (35,200 avg views per post); Instagram layers on depth and replies. The audience sits near boohoo, MISSGUIDED, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 640,080 · Engagements 13,508 · Rate 2.1% Posts 1,298 · Views 37,409 · Avg Likes 13,112 · Avg Comments 204 · Avg Views 37,409 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 35% 13-17: 7% 35-44: 4% |
Largest: 18-24 (53%); next: 25-34 (35%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED KINGDOM (30%) UNITED STATES (22%) NIGERIA (10%) SOUTH AFRICA (8%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (30%), UNITED STATES (22%), NIGERIA (10%) |
| Platform Engagement | Instagram: 8,662 avg likes/post · Tiktok: 35,200 avg views/post · Youtube: 2,209 avg views/post | Best reach: Tiktok 35,200 avg views; best engagement: Instagram 8,662 avg likes |
Top Brand Affinities
boohoo
MISSGUIDED
Mixcloud
Warner Music
ASOS
River Island
ITV
Palm Angels
Shea Moisture
Selfridges
Nasty Gal
REVOLVE
| Brand | Category | Score |
|---|---|---|
| boohoo | 44.24 | |
| MISSGUIDED | 33.75 | |
| Mixcloud | 26.88 | |
| Warner Music | 25.75 | |
| ASOS | 24.30 | |
| River Island | 23.84 | |
| ITV | 22.12 | |
| Palm Angels | 21.37 | |
| Shea Moisture | 19.07 | |
| Selfridges | 18.31 | |
| Nasty Gal | 15.85 | |
| REVOLVE | 15.12 | |
| True Religion | 14.97 | |
| Amazon Music | 11.73 | |
| Wingstop | 11.46 | |
| Alexander Wang | 10.15 | |
| Ellesse | 9.96 | |
| Foot Locker | 9.81 | |
| SoundCloud | 9.51 | |
| Accor Hotels | 9.50 | |
| Primark | 9.45 | |
| Acne Studios | 9.22 | |
| Loewe | 9.02 | |
| Vauxhall | 9.00 | |
| New Era | 8.75 | |
| Maison Margiela | 8.72 | |
| shein | 8.64 | |
| Topshop | 8.57 | |
| JACQUEMUS | 8.18 | |
| Urban Outfitters | 8.06 | |
| Pioneer | 7.91 | |
| Vivienne Westwood | 7.65 | |
| Hennessy | 7.54 | |
| Alexander McQueen | 7.48 | |
| Fenty beauty | 7.46 | |
| Stone Island | 7.40 | |
| Dr. Martens | 7.17 | |
| Champion | 7.11 | |
| Steve Madden | 7.04 | |
| Lanvin | 7.01 | |
| FashionNova | 6.87 | |
| SheInside | 6.78 | |
| Ableton | 6.63 | |
| Spotify Music | 6.61 | |
| Beats Electronics | 6.61 | |
| Moncler | 6.33 | |
| Bershka | 6.29 | |
| NARS Cosmetics | 5.71 | |
| Dsquared | 5.60 | |
| Emporio Armani | 5.59 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
