Novulent
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
132,652
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:09 UTC
Biography
Novulent keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, THAILAND. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,784 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Zumiez, Hot Topic, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 132,652 · Engagements 4,874 · Rate 3.7% Posts 111 · Views 7,784 · Avg Likes 4,839 · Avg Comments 80 · Avg Views 7,784 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (37%) BRAZIL (8%) THAILAND (4%) INDIA (3%) JAPAN (3%) |
Top regions: UNITED STATES (37%), BRAZIL (8%), THAILAND (4%) |
| Platform Engagement | Instagram: 4,408 avg likes/post · Youtube: 7,784 avg views/post | Best reach: Youtube 7,784 avg views; best engagement: Instagram 4,408 avg likes |
Top Brand Affinities
Zumiez
Hot Topic
Ableton
SoundCloud
Acne Studios
Vivienne Westwood
Beats Electronics
Acura
Champion
Moncler
Spotify Music
Sega
| Brand | Category | Score |
|---|---|---|
| Zumiez | 22.59 | |
| Hot Topic | 14.65 | |
| Ableton | 13.57 | |
| SoundCloud | 13.49 | |
| Acne Studios | 9.09 | |
| Vivienne Westwood | 7.21 | |
| Beats Electronics | 6.82 | |
| Acura | 6.69 | |
| Champion | 6.36 | |
| Moncler | 5.99 | |
| Spotify Music | 5.13 | |
| Sega | 5.08 | |
| Dr. Martens | 4.33 | |
| Kodak | 4.01 | |
| Sprite | 3.96 | |
| Final Fantasy | 3.89 | |
| Lollapalooza | 3.85 | |
| Monster Beverage | 3.73 | |
| Stüssy | 3.32 | |
| Grand Theft Auto | 3.15 | |
| Timberland | 3.06 | |
| Calvin Klein | 2.86 | |
| Supreme | 2.83 | |
| Carhartt | 2.81 | |
| MTV | 2.72 | |
| Forever 21 | 2.61 | |
| Coachella | 2.43 | |
| McLaren | 2.33 | |
| ASOS | 2.28 | |
| Ducati | 2.27 | |
| Ubisoft | 2.21 | |
| Subaru | 2.16 | |
| Call of Duty | 2.15 | |
| Chrysler | 2.14 | |
| Scion | 2.13 | |
| Vans | 2.06 | |
| Polo Ralph Lauren | 2.02 | |
| shein | 1.96 | |
| Target | 1.95 | |
| Yves Saint Laurent | 1.94 | |
| Xbox | 1.91 | |
| Jaguar | 1.85 | |
| Mazda | 1.76 | |
| Fujifilm | 1.74 | |
| Nissan | 1.73 | |
| KFC | 1.70 | |
| Balenciaga | 1.65 | |
| GIVENCHY | 1.59 | |
| Tommy Hilfiger | 1.57 | |
| Universal | 1.56 |
Official Profiles
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LoginArtist: Novulent
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
