North Mississippi Allstars
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
36,691
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:05 UTC
Genres
Biography
The Dickinson brothers, influenced by their father Jim Dickinson's musical legacy, immersed themselves in the roots repertoire of their community. Sitting on Otha Turner's porch, they collaborated on music, with Luther on guitar and Otha improvising lyrics. This organic process birthed the song "Call That Gone," a testament to the rich musical heritage that inspired the North Mississippi Allstars' latest work.
North Mississippi Allstars indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, ITALY. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 724 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, AutoZone, Live Nation, making streetwear, music platforms, and lifestyle products a natural test bed. Choose North Mississippi Allstars when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,691 · Engagements 492 · Rate 1.3% Posts 475 · Views 724 · Avg Likes 488 · Avg Comments 10 · Avg Views 724 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 45-64: 27% 35-44: 24% 18-24: 16% |
Largest: 25-34 (30%); next: 45-64 (27%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (5%) ITALY (5%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (51%), BRAZIL (5%), ITALY (5%) |
| Platform Engagement | Instagram: 462 avg likes/post · Youtube: 724 avg views/post | Best reach: Youtube 724 avg views; best engagement: Instagram 462 avg likes |
Top Brand Affinities
Ampeg
AutoZone
Live Nation
MOOG
Amazon Music
Pro Tools
Akg
Sennheiser
Kroger
Verizon
Coors
Jim Beam
| Brand | Category | Score |
|---|---|---|
| Ampeg | 65.14 | |
| AutoZone | 35.33 | |
| Live Nation | 33.84 | |
| MOOG | 28.35 | |
| Amazon Music | 22.95 | |
| Pro Tools | 15.26 | |
| Akg | 14.95 | |
| Sennheiser | 12.59 | |
| Kroger | 10.45 | |
| Verizon | 10.33 | |
| Coors | 9.66 | |
| Jim Beam | 9.50 | |
| FedEx | 9.45 | |
| Jameson | 8.20 | |
| Paramount Pictures | 8.02 | |
| Spotify Music | 6.94 | |
| Cadillac | 6.90 | |
| Publix | 6.86 | |
| Kickstarter | 6.57 | |
| Ableton | 5.86 | |
| Pilsner Urquell | 5.79 | |
| Margaritaville | 5.27 | |
| iHeartRadio Music Awards | 5.20 | |
| NHL | 5.09 | |
| NBC | 4.84 | |
| Bud Light | 4.82 | |
| Busch | 4.74 | |
| The Home Depot | 4.54 | |
| Holden | 4.33 | |
| Heinz | 4.22 | |
| CNN | 3.97 | |
| Nixon | 3.94 | |
| Philips | 3.89 | |
| Hurley | 3.79 | |
| Lollapalooza | 3.77 | |
| ESPN | 3.75 | |
| Emporium | 3.65 | |
| Budweiser | 3.60 | |
| Acura | 3.44 | |
| Pixar | 3.42 | |
| Leica | 3.23 | |
| Harley-Davidson | 3.20 | |
| NFL | 3.18 | |
| Showtime | 3.16 | |
| Columbia Pictures | 3.08 | |
| MTV | 3.02 | |
| Jack Daniels | 2.98 | |
| Comedy Central | 2.97 | |
| Airbnb | 2.94 | |
| Guinness | 2.85 |
Official Profiles
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LoginArtist: North Mississippi Allstars
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-24 04:00 UTC | North Mississippi Allstars, Luther Dickinson, J.D. Simo | HopMonk Tavern - Novato | Novato, United States |
