Nickel Creek

Nickel Creek — country artist from US.

Nickel Creek, a trio comprised of siblings Sean and Sara Watkins and mandolinist Chris Thile, gained acclaim for their adventurous blend of bluegrass and…

Influence: 58.92% Fanbase: 42.29% Trending: 67.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 20.94% • Very Strong

As of 2025-09-11

94,223

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:05:47 UTC

Genres

countrycountrybluegrassprogressive bluegrassinstrumental bluegrasseuropeanmandolinfolk & traditionalindie folk

Biography

Nickel Creek, a trio comprised of siblings Sean and Sara Watkins and mandolinist Chris Thile, gained acclaim for their adventurous blend of bluegrass and eclectic influences in progressive acoustic music. The group's youthful and forward-thinking approach, showcased in their 2000 debut produced by Alison Krauss, led to crossover success, a Grammy Award, and critical acclaim. After a hiatus, the trio reunited in 2014, releasing their fifth album, A Dotted Line, and continued sporadic performances, culminating in their 2023 release, Celebrants, featuring a complex and daring sound.

Formed in 1989 in San Diego, Nickel Creek originated from a young string band mentored by Bluegrass Etc. The trio's evolution from bluegrass roots to a more diverse sound, highlighted in albums like This Side and Why Should the Fire Die?, led to critical recognition and Grammy wins. Following a hiatus, the members pursued solo projects, with Thile forming Punch Brothers and Sara Watkins collaborating with John Paul Jones. The group's reunion in 2014 resulted in A Dotted Line, followed by Celebrants in 2023, showcasing their continued innovation and musical prowess.

Top Brand Affinities

Report Date: 2025-09-11

Nickel Creek cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, NIGERIA, UNITED KINGDOM. A heavily male (64%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 14,189 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warby Parker, MOOG, bonappetitmag, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nickel Creek score 2.20% — Strong bucket.

Brand: Warby ParkerBrand: MOOGBrand: bonappetitmag

Followers:94,223

Engagements:2,071

Rate:2.2%

Posts:139

Avg Likes:2,050

Avg Comments:41

Avg Views:14,189

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 94,223 · Engagements 2,071 · Rate 2.2% Posts 139 · Views 14,189 · Avg Likes 2,050 · Avg Comments 41 · Avg Views 14,189	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 24% 35-44: 20% 45-64: 19%	Largest: 25-34 (34%); next: 18-24 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (69%) NIGERIA (10%) UNITED KINGDOM (5%) CANADA (4%) BRAZIL (2%)	Top regions: UNITED STATES (69%), NIGERIA (10%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,784 avg likes/post · Tiktok: 0 avg views/post · Youtube: 14,189 avg views/post	Best reach: Youtube 14,189 avg views; best engagement: Instagram 1,784 avg likes

Top Brand Affinities

Warby Parker

Score: 20.94

MOOG

Score: 14.57

bonappetitmag

Score: 13.68

Kroger

Score: 12.39

Pro Tools

Score: 11.20

Amazon Music

Score: 11.09

Lowe's

Score: 10.17

Kickstarter

Score: 10.01

Sennheiser

Score: 9.70

Chick-fil-A

Score: 9.62

The Home Depot

Score: 8.44

Anthropologie

Score: 8.41

Brand	Category	Score
Warby Parker		20.94
MOOG		14.57
bonappetitmag		13.68
Kroger		12.39
Pro Tools		11.20
Amazon Music		11.09
Lowe's		10.17
Kickstarter		10.01
Sennheiser		9.70
Chick-fil-A		9.62
The Home Depot		8.44
Anthropologie		8.41
Verizon		7.96
Coors		7.82
Delta		7.56
United		7.50
Pacific Northwest Wonderland		6.72
Publix		6.68
Jameson		6.46
Paramount Pictures		6.22
Busch		5.89
Spotify Music		5.49
Target		5.34
Airbnb		5.34
Margaritaville		5.28
Walgreens		4.93
Guinness		4.67
Holden		4.60
Showtime		4.58
HomeGoods		4.38
Taco Bell		4.25
Columbia Pictures		4.08
NHL		3.94
NBC		3.94
Pfizer		3.91
Costco		3.85
Gillette		3.82
Chipotle Mexican Grill		3.65
Heinz		3.62
Bethesda Softworks		3.61
Comedy Central		3.34
Leica		3.32
Cadillac		3.32
OLD NAVY		3.16
Walmart		3.13
Emporium		3.11
Pixar		3.06
Gatorade		3.04
Carhartt		3.04
Star Wars		2.97