Nick Shoulders

Nick Shoulders — pop artist from US.

Nick Shoulders' album "All Bad" showcases his distinctive blend of country music, combining masterful musicianship with a rebellious punk spirit and a deep…

Influence: 52.95% Fanbase: 25.01% Trending: 66.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Coors • 12.60% • Very Strong

As of 2025-09-08

141,955

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:37 UTC

Genres

popnew orleans indiepopcountrycountryalternativealternative countryamericanroots americananew orleans americana

Biography

Nick Shoulders' album "All Bad" showcases his distinctive blend of country music, combining masterful musicianship with a rebellious punk spirit and a deep connection to the genre's roots. Drawing on his family's vocal tradition, Shoulders delivers songs that convey hard truths with a sense of joyful abandon, reflecting both his nomadic lifestyle and a genuine respect for country music's origins. With echoes of Hazel Dickens and Jimmy Driftwood, "All Bad" boldly addresses environmental concerns while maintaining an upbeat, danceable energy across a range of early country styles, from cajun waltzes to bluesy ballads infused with surf-rock influences. Shoulders' timeless voice adds a unique touch to the album, offering a contemporary take on classic themes.

Top Brand Affinities

Report Date: 2025-09-08

Nick Shoulders has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 11,428 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Coors, Pacific Northwest Wonderland, Carhartt signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Shoulders score 2.40% — Strong bucket.

Brand: CoorsBrand: Pacific Northwest WonderlandBrand: Carhartt

Followers:141,955

Engagements:3,414

Rate:2.4%

Posts:747

Avg Likes:3,282

Avg Comments:84

Avg Views:21,928

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 141,955 · Engagements 3,414 · Rate 2.4% Posts 747 · Views 21,928 · Avg Likes 3,282 · Avg Comments 84 · Avg Views 21,928	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 35% 35-44: 15% 45-64: 9%	Largest: 25-34 (38%); next: 18-24 (35%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (70%) CANADA (9%) UNITED KINGDOM (5%) AUSTRALIA (2%) FRANCE (1%)	Top regions: UNITED STATES (70%), CANADA (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,797 avg likes/post · Tiktok: 10,500 avg views/post · Youtube: 11,428 avg views/post	Best reach: Youtube 11,428 avg views; best engagement: Instagram 1,797 avg likes

Top Brand Affinities

Coors

Score: 12.60

Pacific Northwest Wonderland

Score: 8.49

Carhartt

Score: 8.46

Bonneville

Score: 8.29

Kroger

Score: 5.99

Busch

Score: 5.79

Pilsner Urquell

Score: 5.61

Kickstarter

Score: 5.43

Taco Bell

Score: 5.26

Kodak

Score: 5.15

Margaritaville

Score: 4.92

Mulberry

Score: 4.58

Brand	Category	Score
Coors		12.60
Pacific Northwest Wonderland		8.49
Carhartt		8.46
Bonneville		8.29
Kroger		5.99
Busch		5.79
Pilsner Urquell		5.61
Kickstarter		5.43
Taco Bell		5.26
Kodak		5.15
Margaritaville		4.92
Mulberry		4.58
Budweiser		4.57
Showtime		4.51
Paramount Pictures		4.48
Fallout		4.32
Cadillac		4.30
Bud Light		4.25
Spotify Music		4.09
Verizon		3.97
Holden		3.70
Emporium		3.62
Polaroid		3.55
Gatorade		3.43
Harley-Davidson		3.43
Fujifilm		3.34
Columbia Pictures		3.32
Guinness		3.30
Prismacolor		3.16
Urban Outfitters		3.08
WWE		3.03
Walmart		2.97
Chrysler		2.85
Tinder		2.84
NHL		2.79
Dr. Martens		2.68
Nickelodeon		2.59
Subaru		2.59
Lush		2.36
Chipotle Mexican Grill		2.36
Jeep		2.33
Paypal		2.28
Vans		2.18
Coachella		2.16
Airbnb		2.07
Ford		2.04
Jack Daniels		2.00
Costco		1.98
Activision Blizzard		1.90
The North Face		1.88