Ñengo Flow Brand Affinity ranks highest La Perla at 19.66% . Very Strong. Score DMDB 70.27% | Fanbase 64.36%

Ñengo Flow — hip-hop & rap artist from PR.

Puerto Rican singer and songwriter Ñengo Flow, born Edwin Rosa, emerged in the music scene at the age of 14 in 1995. After a brief stint with Univision in…

Ñengo Flow

Superstar

Country: PR | Gender: male | Artist ID: 11e81bbf-6efa-8312-b5b3-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hopurbano latinotraplatinlatinreggaetonreggaeton flow

Influential: 70.27% Fanbase: 64.36% Trending: 73.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 19.66% • Very Strong

As of 2025-09-09

14,252,369

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.27% | Fanbase 64.36% | Trending 73.23% | CAREER STAGE: SUPERSTAR

Biography

Puerto Rican singer and songwriter Ñengo Flow, born Edwin Rosa, emerged in the music scene at the age of 14 in 1995. After a brief stint with Univision in 2005, he chose to focus on the underground scene, releasing singles and mixtapes like La Verdadera Calle (2010). In 2011, he began the Real G4 Life mixtape series under Millones Récords, with Real G4 Life, Pt. 2 (2012) making an appearance on the Billboard Top Latin Albums chart.

In 2015, Ñengo Flow founded Real G for Life Records, releasing the album Los Reyes del Rap and the single "Moving Kilos" featuring French Montana. Continuing his mixtape series, Real G4 Life, Vol. 3 was released in 2017, showcasing his dedication to street-inspired music.

Report Date: 2025-09-09

Ñengo Flow resonates with 18-24 & 25-34 audiences and sustains presence in COLOMBIA, SPAIN, MEXICO. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,476,737 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with La Perla, Andis, Kenworth maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ñengo Flow score 0.73% — Low bucket.

Brand: La PerlaBrand: AndisBrand: Kenworth

Followers:14,252,369

Engagements:104,752

Rate:0.7%

Posts:4,285

Avg Likes:103,182

Avg Comments:1,894

Avg Views:1,503,337

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,252,369 · Engagements 104,752 · Rate 0.7% Posts 4,285 · Views 1,503,337 · Avg Likes 103,182 · Avg Comments 1,894 · Avg Views 1,503,337	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 22% 13-17: 7% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (22%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	COLOMBIA (22%) SPAIN (11%) MEXICO (10%) UNITED STATES (10%) ARGENTINA (9%)	Top regions: COLOMBIA (22%), SPAIN (11%), MEXICO (10%)
Platform Engagement	Instagram: 64,380 avg likes/post · Tiktok: 26,600 avg views/post · Youtube: 1,476,737 avg views/post	Best reach: Youtube 1,476,737 avg views; best engagement: Instagram 64,380 avg likes

Top Brand Affinities

La Perla

Score: 19.66

Andis

Score: 14.60

Kenworth

Score: 14.24

Barber Shop Connect

Score: 11.52

Suavecito

Score: 11.43

New Era

Score: 7.77

BaByliss

Score: 7.54

Amazon Music

Score: 7.50

LATAM

Score: 7.46

Movistar

Score: 4.98

Acura

Score: 4.87

Gatorade

Score: 4.22

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Top Brand Affinities

Brand	Category	Score
La Perla		19.66
Andis		14.60
Kenworth		14.24
Barber Shop Connect		11.52
Suavecito		11.43
New Era		7.77
BaByliss		7.54
Amazon Music		7.50
LATAM		7.46
Movistar		4.98
Acura		4.87
Gatorade		4.22
Resident Evil		4.16
Cafecito		3.68
Timberland		3.31
Los Angeles Lakers		3.23
Kodak		3.10
VidaSana		3.10
Fila		2.82
Citroen		2.74
Scion		2.31
Versace		2.29
Beats Electronics		2.25
MTV		2.21
Bugatti		2.14
Lollapalooza		2.09
Ducati		1.97
FIFA		1.95
Call of Duty		1.94
Mazda		1.92
Sneakerhead		1.91
Lexus		1.89
Supreme		1.88
Spotify Music		1.86
Tomorrowland		1.86
Harley-Davidson		1.85
Maserati		1.83
Puma		1.82
UFC		1.75
Gymshark		1.72
Burberry		1.72
Subaru		1.65
Peugeot		1.65
Jack Daniels		1.61
Renault		1.58
Rolex		1.56
SoundCloud		1.56
NBA		1.56
Balenciaga		1.54
Hyundai		1.52