Nasty C Brand Affinity ranks highest Woolworths at 24.76% . Very Strong. Score DMDB 66.33% | Fanbase 60.54%

Nasty C — pop artist from ZA.

Nasty C, born David Junior Ngcobo on February 11, 1997, is a South African rapper and songwriter. He gained recognition for his debut album, "Bad Hair,"…

Nasty C

Recognizable

Country: ZA | Gender: male | Artist ID: 11e81bc2-1437-a7e0-94c4-a0369fe50396

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Genres

popsouth african pophip-hop & raphip-hop/rapsouth african hip hopsouth african trapcontemporary hip hophip hopafricanafro soul

Influential: 66.33% Fanbase: 60.54% Trending: 69.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 24.76% • Very Strong

As of 2025-09-09

7,765,514

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.33% | Fanbase 60.54% | Trending 69.22% | CAREER STAGE: MAINSTREAM

Biography

Nasty C, born David Junior Ngcobo on February 11, 1997, is a South African rapper and songwriter. He gained recognition for his debut album, "Bad Hair," released in 2016. Nasty C has since established himself as a prominent figure in the African hip-hop scene, known for his lyrical prowess and unique style.

With a string of successful projects and collaborations, Nasty C continues to solidify his place in the music industry. His work has garnered critical acclaim and a strong following both locally and internationally.

Report Date: 2025-09-09

Nasty C connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 163,050 avg views per post; Instagram adds dependable engagement depth. Overlap with Woolworths, Ellesse, Hennessey highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nasty C moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nasty C score 0.80% — Low bucket.

Brand: WoolworthsBrand: EllesseBrand: Hennessey

Followers:7,765,514

Engagements:61,796

Rate:0.8%

Posts:1,339

Avg Likes:59,943

Avg Comments:1,306

Avg Views:208,165

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,765,514 · Engagements 61,796 · Rate 0.8% Posts 1,339 · Views 208,165 · Avg Likes 59,943 · Avg Comments 1,306 · Avg Views 208,165	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 39% 13-17: 5% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (39%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	SOUTH AFRICA (31%) UNITED STATES (13%) KENYA (13%) ZIMBABWE (4%) NIGERIA (4%)	Top regions: SOUTH AFRICA (31%), UNITED STATES (13%), KENYA (13%)
Platform Engagement	Instagram: 30,547 avg likes/post · Tiktok: 163,050 avg views/post · Youtube: 45,115 avg views/post	Best reach: Tiktok 163,050 avg views; best engagement: Instagram 30,547 avg likes

Top Brand Affinities

Woolworths

Score: 24.76

Ellesse

Score: 16.33

Hennessey

Score: 16.07

Hennessy

Score: 7.79

Champion

Score: 7.75

Kappa

Score: 6.97

FOREX

Score: 5.35

Colgate

Score: 5.27

SoundCloud

Score: 4.45

MTV

Score: 4.43

Monster Beverage

Score: 3.84

New Balance

Score: 3.68

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Top Brand Affinities

Brand	Category	Score
Woolworths		24.76
Ellesse		16.33
Hennessey		16.07
Hennessy		7.79
Champion		7.75
Kappa		6.97
FOREX		5.35
Colgate		5.27
SoundCloud		4.45
MTV		4.43
Monster Beverage		3.84
New Balance		3.68
FashionNova		3.63
Versace		3.55
Herbalife		3.39
Kodak		3.25
BALMAIN		3.24
Balenciaga		3.04
Fila		2.85
shein		2.76
H&M		2.71
Rolls-Royce		2.55
Dr. Martens		2.55
Beats Electronics		2.54
Gucci		2.34
Puma		2.33
SheInside		2.25
Timberland		2.19
Lacoste		2.16
Vans		2.16
Rolex		2.07
Dolce & Gabbana		2.07
Fendi		1.99
Nike		1.87
Bugatti		1.78
Sprite		1.77
Heineken		1.75
Spotify Music		1.67
The North Face		1.63
McLaren		1.52
Zara		1.52
Bentley		1.51
Sneakerhead		1.49
Supreme		1.49
GIVENCHY		1.43
musical.ly		1.43
Los Angeles Lakers		1.37
Louis Vuitton		1.35
Mercedes-Benz		1.35
Land Rover		1.30