Mrbeast
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
119,400,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 05:23:35 UTC
Biography
Mrbeast reliably reaches 18-24 & 25-34 audiences in UNITED STATES, MEXICO, INDONESIA. The base is heavily male (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (34,200,000 avg views per post); Tiktok layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 119,400,000 · Engagements 2,049,588 · Rate 1.7% Posts 419 · Views 34,200,000 · Avg Likes 1,850,000 · Avg Comments 100,500 · Avg Views 34,200,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 26% 13-17: 10% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (26%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (26%) MEXICO (7%) INDONESIA (6%) PHILIPPINES (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (26%), MEXICO (7%), INDONESIA (6%) |
| Platform Engagement | Tiktok: 34,200,000 avg views/post | Best reach: Tiktok 34,200,000 avg views; best engagement: Tiktok 1,850,000 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
