Morray

Morray — hip-hop & rap artist from US.

Morae Ruffin, also known as Morray, is an American rapper, singer, and songwriter recognized for blending rap and singing in his music. Originating from…

Influence: 60.81% Fanbase: 40.67% Trending: 70.87% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 50.79% • Very Strong

As of 2025-09-08

2,836,577

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:30 UTC

Genres

hip-hop & rappop raphip-hop/rapraphip hoptrap

Biography

Morae Ruffin, also known as Morray, is an American rapper, singer, and songwriter recognized for blending rap and singing in his music. Originating from Fayetteville, NC, Morray found solace in music amidst a turbulent upbringing marked by personal struggles. His time as a church choir lead vocalist significantly shaped his distinctive melodic style, with his lyrics drawing inspiration from his own experiences.

Top Brand Affinities

Report Date: 2025-09-08

Morray converts attention from 18-24 & 25-34 audiences across UNITED STATES, SOUTH AFRICA, BRAZIL. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 41,050 avg views per post, with supportive conversation on Instagram. Shared audience with Spinrilla, Warner Music, Pro Tools underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morray score 0.26% — Low bucket.

Brand: SpinrillaBrand: Warner MusicBrand: Pro Tools

Followers:2,836,577

Engagements:7,252

Rate:0.3%

Posts:279

Avg Likes:6,808

Avg Comments:295

Avg Views:56,832

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,836,577 · Engagements 7,252 · Rate 0.3% Posts 279 · Views 56,832 · Avg Likes 6,808 · Avg Comments 295 · Avg Views 56,832	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 8% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (67%) SOUTH AFRICA (3%) BRAZIL (2%) UNITED KINGDOM (2%) CANADA (2%)	Top regions: UNITED STATES (67%), SOUTH AFRICA (3%), BRAZIL (2%)
Platform Engagement	Instagram: 3,927 avg likes/post · Tiktok: 41,050 avg views/post · Youtube: 15,782 avg views/post	Best reach: Tiktok 41,050 avg views; best engagement: Instagram 3,927 avg likes

Top Brand Affinities

Spinrilla

Score: 50.79

Warner Music

Score: 22.61

Pro Tools

Score: 20.24

True Religion

Score: 16.65

Amazon Music

Score: 15.50

Palm Angels

Score: 13.86

SoundCloud

Score: 12.18

Akai

Score: 11.22

Beats Electronics

Score: 9.97

New Era

Score: 8.84

Andis

Score: 8.66

Foot Locker

Score: 8.54

Brand	Category	Score
Spinrilla		50.79
Warner Music		22.61
Pro Tools		20.24
True Religion		16.65
Amazon Music		15.50
Palm Angels		13.86
SoundCloud		12.18
Akai		11.22
Beats Electronics		9.97
New Era		8.84
Andis		8.66
Foot Locker		8.54
Champion		7.82
Hennessy		7.53
Ableton		6.84
iHeartRadio Music Awards		6.46
Barber Shop Connect		5.99
ESPN		5.98
Kodak		5.88
Spotify Music		5.84
Maybach		5.54
Los Angeles Lakers		5.27
Sneakerhead		5.12
Alexander McQueen		4.81
FashionNova		4.46
NBA		4.32
NFL		4.26
MTV		4.24
CNN		4.14
Supreme		4.09
Nice Kicks		4.03
Acura		3.69
Timberland		3.59
Verizon		3.56
NBC		3.36
BALMAIN		3.32
Carhartt		2.98
Philips		2.97
Coachella		2.79
Sprite		2.75
Balenciaga		2.68
Versace		2.60
Gucci		2.51
Polo Ralph Lauren		2.49
Dodge		2.47
Nike		2.39
Walmart		2.35
New Balance		2.29
Rolls-Royce		2.29
Yves Saint Laurent		2.29