Mickey Hart

Mickey Hart — rock artist from US.

Mickey Hart, known for his drumming in the Grateful Dead and induction into the Rock and Roll Hall of Fame, continues to perform with Dead & Company, a…

Influence: 54.10% Fanbase: 28.76% Trending: 66.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.26% • Very Strong

As of 2025-09-10

202,408

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:29:37 UTC

Genres

rockjam bandrock drumsrockblues rockpsychedelic rockothersworldwide

Biography

Mickey Hart, known for his drumming in the Grateful Dead and induction into the Rock and Roll Hall of Fame, continues to perform with Dead & Company, a successful project featuring other former Grateful Dead members and new musicians. Beyond his Dead-related work, Hart has pursued a musical mission since the 1970s to explore the universe's rhythmic code, resulting in Grammy-winning albums like "Planet Drum" and "Global Drum Project." His latest album, "RAMU," blends his digital database with modern urban rhythms and social commentary, showcasing his innovative approach to music.

Top Brand Affinities

Report Date: 2025-09-10

Mickey Hart reliably reaches 45-64 & 25-34 audiences in UNITED STATES, BRAZIL, GERMANY. The base is heavily male (78%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,054 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, MOOG, Burton Snowboards, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mickey Hart score 0.50% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Burton Snowboards

Followers:202,408

Engagements:1,018

Rate:0.5%

Posts:3,057

Avg Likes:1,012

Avg Comments:22

Avg Views:2,054

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 202,408 · Engagements 1,018 · Rate 0.5% Posts 3,057 · Views 2,054 · Avg Likes 1,012 · Avg Comments 22 · Avg Views 2,054	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 35% 25-34: 27% 35-44: 25% 18-24: 11%	Largest: 45-64 (35%); next: 25-34 (27%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (73%) BRAZIL (5%) GERMANY (3%) CANADA (2%) JAPAN (2%)	Top regions: UNITED STATES (73%), BRAZIL (5%), GERMANY (3%)
Platform Engagement	Instagram: 956 avg likes/post · Youtube: 2,054 avg views/post	Best reach: Youtube 2,054 avg views; best engagement: Instagram 956 avg likes

Top Brand Affinities

Live Nation

Score: 29.26

MOOG

Score: 19.71

Burton Snowboards

Score: 13.70

Verizon

Score: 12.12

Coors

Score: 11.80

Gillette

Score: 8.36

Pacific Northwest Wonderland

Score: 7.36

Margaritaville

Score: 6.08

Pilsner Urquell

Score: 5.86

Walgreens

Score: 5.85

Kroger

Score: 5.52

Jameson

Score: 5.11

Brand	Category	Score
Live Nation		29.26
MOOG		19.71
Burton Snowboards		13.70
Verizon		12.12
Coors		11.80
Gillette		8.36
Pacific Northwest Wonderland		7.36
Margaritaville		6.08
Pilsner Urquell		5.86
Walgreens		5.85
Kroger		5.52
Jameson		5.11
Taco Bell		4.98
Paramount Pictures		4.84
Heinz		4.81
Ableton		4.64
Holden		4.62
Busch		4.54
Philips		4.47
Comedy Central		4.34
Hurley		4.29
Kickstarter		4.07
Columbia Pictures		4.01
Nixon		3.96
NHL		3.93
Cadillac		3.48
NBC		3.47
ESPN		3.34
Lululemon Athletica		3.32
Kodak		3.23
Leica		3.20
Budweiser		3.00
Showtime		2.97
Spotify Music		2.97
Carhartt		2.90
NFL		2.78
Chipotle Mexican Grill		2.71
Nickelodeon		2.63
Emporium		2.57
Etsy		2.50
Paypal		2.45
Snoopy And The Peanuts Gang		2.44
Coachella		2.42
Mulberry		2.41
Costco		2.40
The North Face		2.27
Guinness		2.26
Pixar		2.23
Lollapalooza		2.19
SoundCloud		2.13