Michael Salgado

Michael Salgado — american artist from MX.

Tejano singer and accordionist Michael Salgado rose to fame in the mid-'90s with his norteño-inspired sound, influenced by Ramon Ayala. With his backing band…

Influence: 53.89% Fanbase: 24.47% Trending: 68.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 67.45% • Very Strong

As of 2025-09-08

133,921

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:00:05 UTC

Genres

americantejanolatintex-mexregional mexican music

Biography

Tejano singer and accordionist Michael Salgado rose to fame in the mid-'90s with his norteño-inspired sound, influenced by Ramon Ayala. With his backing band comprising of Ernie and James on guitar and drums, respectively, and bass player Joe Tanguma, Salgado made his mark on the Latin music charts in 1995 with the hit single "Cruz de Madera." His album En Concierto in 1996 featured his popular single "Sin Ella," which became a Top 20 hit. Salgado continued his success with the release of Mi Primer Amor in 1997, solidifying his place in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Michael Salgado is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, MEXICO, COLOMBIA. The audience is heavily male (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,327 avg views per post); Youtube builds the community layer. Affinity data highlights Univision, Houston Livestock Show and Rodeo, Rabobank, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Michael Salgado score 0.38% — Low bucket.

Brand: UnivisionBrand: Houston Livestock Show and RodeoBrand: Rabobank

Followers:133,921

Engagements:506

Rate:0.4%

Posts:5,383

Avg Likes:488

Avg Comments:28

Avg Views:5,327

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 133,921 · Engagements 506 · Rate 0.4% Posts 5,383 · Views 5,327 · Avg Likes 488 · Avg Comments 28 · Avg Views 5,327	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 24% 18-24: 23% 45-64: 11%	Largest: 25-34 (40%); next: 35-44 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (77%) MEXICO (17%) COLOMBIA (1%) DENMARK (0%) INDIA (0%)	Top regions: UNITED STATES (77%), MEXICO (17%), COLOMBIA (1%)
Platform Engagement	Instagram: 229 avg likes/post · Youtube: 5,327 avg views/post	Best reach: Youtube 5,327 avg views; best engagement: Youtube 259 avg likes

Top Brand Affinities

Univision

Score: 67.45

Houston Livestock Show and Rodeo

Score: 48.22

Rabobank

Score: 35.08

Live Nation

Score: 27.09

Miller Lite

Score: 25.66

Ariat

Score: 22.02

BOXYCHARM

Score: 18.96

RAM Trucks

Score: 15.65

Wingstop

Score: 14.67

Amazon Music

Score: 12.17

Olive Garden

Score: 10.57

Bud Light

Score: 10.23

Brand	Category	Score
Univision		67.45
Houston Livestock Show and Rodeo		48.22
Rabobank		35.08
Live Nation		27.09
Miller Lite		25.66
Ariat		22.02
BOXYCHARM		18.96
RAM Trucks		15.65
Wingstop		14.67
Amazon Music		12.17
Olive Garden		10.57
Bud Light		10.23
Dr Pepper		8.81
Pro Tools		8.00
The Home Depot		6.78
Suavecito		6.67
Chick-fil-A		6.61
Milani Cosmetics		6.35
American Airlines		6.03
Margaritaville		5.91
Gerber		5.77
Coors		5.44
Cafecito		5.39
GMC		5.06
Steve Madden		5.03
Walmart		4.97
Verizon		4.60
ESPN		4.52
iHeartRadio Music Awards		4.30
Cadillac		3.83
Chrysler		3.76
Pic Collage		3.72
OLD NAVY		3.52
Taco Bell		3.50
Herbalife		3.48
Carhartt		3.46
Barber Shop Connect		3.32
Acura		3.32
NFL		3.18
Budweiser		3.11
Gatorade		3.04
Chevrolet		2.96
Spotify Music		2.91
WWE		2.91
Target		2.71
Monster Beverage		2.63
Hot Wheels		2.62
Columbia Pictures		2.59
Paramount Pictures		2.54
Jack Daniels		2.45