Mi Sobrino Memo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
630,292
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:13 UTC
Genres
Biography
Mi Sobrino Memo cuts through with 18-24 & 25-34 audiences and consistency across MEXICO, PERU, COLOMBIA. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 6,683 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Cafecito, Suavecito, Pepsi, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 630,292 · Engagements 3,002 · Rate 0.5% Posts 695 · Views 11,642 · Avg Likes 2,884 · Avg Comments 77 · Avg Views 11,642 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 19% 13-17: 11% 35-44: 2% |
Largest: 18-24 (68%); next: 25-34 (19%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
MEXICO (57%) PERU (10%) COLOMBIA (7%) ECUADOR (6%) CHILE (3%) |
Top regions: MEXICO (57%), PERU (10%), COLOMBIA (7%) |
| Platform Engagement | Instagram: 1,903 avg likes/post · Tiktok: 6,683 avg views/post · Youtube: 4,959 avg views/post | Best reach: Tiktok 6,683 avg views; best engagement: Instagram 1,903 avg likes |
Top Brand Affinities
Cafecito
Suavecito
Pepsi
Ableton
Prismacolor
Cartoon Network
Colgate
Pull&Bear
Spotify Music
Vans
League of Legends
Snoopy And The Peanuts Gang
| Brand | Category | Score |
|---|---|---|
| Cafecito | 7.22 | |
| Suavecito | 6.83 | |
| Pepsi | 5.14 | |
| Ableton | 4.61 | |
| Prismacolor | 3.76 | |
| Cartoon Network | 3.72 | |
| Colgate | 3.42 | |
| Pull&Bear | 3.03 | |
| Spotify Music | 2.97 | |
| Vans | 2.96 | |
| League of Legends | 2.63 | |
| Snoopy And The Peanuts Gang | 2.50 | |
| Nickelodeon | 2.19 | |
| Bershka | 2.15 | |
| Fujifilm | 1.95 | |
| Kodak | 1.80 | |
| Converse | 1.75 | |
| Star Wars | 1.71 | |
| Pixar | 1.65 | |
| Nikon | 1.62 | |
| Marvel | 1.62 | |
| Canon | 1.60 | |
| Forever 21 | 1.59 | |
| Guess | 1.56 | |
| DC Entertainment | 1.56 | |
| Coca-Cola | 1.53 | |
| Nintendo | 1.52 | |
| Polaroid | 1.51 | |
| Mitsubishi | 1.43 | |
| Pokemon | 1.41 | |
| Huawei | 1.36 | |
| musical.ly | 1.30 | |
| Coachella | 1.24 | |
| Pokemon Go | 1.19 | |
| shein | 1.17 | |
| SheInside | 1.15 | |
| Sony | 1.07 | |
| Marvel Entertainment | 1.06 | |
| Universal | 1.03 | |
| Netflix | 0.98 | |
| SoundCloud | 0.97 | |
| Walmart | 0.94 | |
| Xbox | 0.94 | |
| Levi's | 0.92 | |
| Adobe | 0.86 | |
| Pandora | 0.84 | |
| Lamborghini | 0.84 | |
| Lego | 0.79 | |
| Walt Disney | 0.76 | |
| Puma | 0.76 |
Official Profiles
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LoginArtist: Mi Sobrino Memo
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|---|---|---|---|---|
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