Matteo Romano

Matteo Romano — pop artist from IT.

Matteo, il primo di tre gemelli, è nato e cresciuto a Cuneo, dove ha frequentato il Liceo Classico, e si è recentemente trasferito a Milano per iniziare gli…

Influence: 49.28% Fanbase: 16.96% Trending: 65.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 50.72% • Very Strong

As of 2025-09-22

740,664

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 10:04:24 UTC

Genres

poppopindie pop

Biography

Matteo, il primo di tre gemelli, è nato e cresciuto a Cuneo, dove ha frequentato il Liceo Classico, e si è recentemente trasferito a Milano per iniziare gli studi universitari. Fin da bambino ha mostrato una grande predisposizione per la musica, passando dalla percussioni e chitarra al canto e al pianoforte, scoprendo che il canto era la sua vera vocazione. Ha vinto il premio come miglior interprete al concorso "Next Talent" nel 2018 e 2019, e nel 2020 ha pubblicato il suo primo singolo "Concedimi" che ha ottenuto un doppio platino in un anno. Il suo secondo brano, "Casa di Specchi", è stato il primo inedito italiano disponibile in Dolby Atmos e ha firmato con Friends & Partners per l'organizzazione dei suoi live.

Top Brand Affinities

Report Date: 2025-09-22

Matteo Romano keeps 18-24 & 25-34 audiences engaged throughout ITALY, BRAZIL, UNITED STATES. The composition is heavily female (56%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 135,461 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OVS, Warner Music, UniCredit supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matteo Romano score 0.84% — Low bucket.

Brand: OVSBrand: Warner MusicBrand: UniCredit

Followers:740,664

Engagements:6,185

Rate:0.8%

Posts:743

Avg Likes:6,063

Avg Comments:144

Avg Views:144,685

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 740,664 · Engagements 6,185 · Rate 0.8% Posts 743 · Views 144,685 · Avg Likes 6,063 · Avg Comments 144 · Avg Views 144,685	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 24% 13-17: 9% 35-44: 9%	Largest: 18-24 (53%); next: 25-34 (24%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	ITALY (82%) BRAZIL (2%) UNITED STATES (2%) SPAIN (1%) FRANCE (1%)	Top regions: ITALY (82%), BRAZIL (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 3,243 avg likes/post · Tiktok: 9,224 avg views/post · Youtube: 135,461 avg views/post	Best reach: Youtube 135,461 avg views; best engagement: Instagram 3,243 avg likes

Top Brand Affinities

OVS

Score: 50.72

Warner Music

Score: 50.20

UniCredit

Score: 43.54

Auchan

Score: 24.04

Elisabetta Franchi

Score: 23.83

Liu Jo

Score: 20.26

Superga

Score: 18.70

Alcott

Score: 16.17

Intimissimi

Score: 13.82

Arezzo

Score: 12.56

Calzedonia

Score: 9.31

Ryanair

Score: 8.65

Brand	Category	Score
OVS		50.72
Warner Music		50.20
UniCredit		43.54
Auchan		24.04
Elisabetta Franchi		23.83
Liu Jo		20.26
Superga		18.70
Alcott		16.17
Intimissimi		13.82
Arezzo		12.56
Calzedonia		9.31
Ryanair		8.65
Selfiegram		6.14
Campari		5.68
Emporio Armani		5.26
Daniel Wellington		4.59
Kiko		4.49
Bershka		4.46
ABC		4.22
Alfa Romeo		4.01
Pull&Bear		3.97
Polaroid		3.64
Dolce & Gabbana		3.40
Harrods		3.36
Moschino		3.21
NBC		3.10
ASOS		3.02
Stradivarius		2.90
Calvin Klein		2.75
Valentino		2.75
Fila		2.57
shein		2.41
Spotify Music		2.38
Coachella		2.27
Armani		2.17
Dr. Martens		2.15
Nutella		2.07
Guess		2.07
Ray-Ban		2.06
Fendi		2.03
Versace		2.01
Levi's		2.01
Universal		2.01
Pizza Lover		1.99
SheInside		1.99
Ferrari		1.99
Primark		1.98
Huawei		1.95
musical.ly		1.94
Fenty beauty		1.87