Matheus Fernandes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,466,241
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:16 UTC
Genres
Biography
Com sucessos como ‘Sonâmbulo’ e ‘Altas Loucurinhas’, Matheus Fernandes conquistou seu espaço na cena musical, com destaque para seu DVD MF No Rio, que acumula mais de 75 milhões de streams no Spotify. Suas colaborações com artistas como Leo Santana e Zé Neto e Cristiano também alcançaram posições de destaque nas paradas de streaming, solidificando sua posição como um dos principais nomes do cenário forrozeiro atual.
Matheus Fernandes performs best with fans in the 18-24 range, concentrated in BRAZIL, PORTUGAL, UNITED STATES. Audience composition is female-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 113,800 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Iguatemi, Brahma, ChilliBeans, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Matheus Fernandes is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,466,241 · Engagements 6,130 · Rate 0.1% Posts 4,814 · Views 115,832 · Avg Likes 4,730 · Avg Comments 787 · Avg Views 115,832 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 37% 35-44: 9% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (37%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) PARAGUAY (0%) INDONESIA (0%) |
Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 1,545 avg likes/post · Tiktok: 113,800 avg views/post · Youtube: 2,032 avg views/post | Best reach: Tiktok 113,800 avg views; best engagement: Tiktok 3,125 avg likes |
Top Brand Affinities
Iguatemi
Brahma
ChilliBeans
Ambev
Lojas Renner
Boticario
Colcci
Itaipava
Banco Bradesco
Moda Praia
Havaianas
Riachuelo
| Brand | Category | Score |
|---|---|---|
| Iguatemi | 234.81 | |
| Brahma | 121.00 | |
| ChilliBeans | 43.50 | |
| Ambev | 28.46 | |
| Lojas Renner | 20.76 | |
| Boticario | 12.45 | |
| Colcci | 12.31 | |
| Itaipava | 11.43 | |
| Banco Bradesco | 11.04 | |
| Moda Praia | 9.84 | |
| Havaianas | 9.39 | |
| Riachuelo | 7.53 | |
| Lollapalooza | 6.39 | |
| Amstel | 5.45 | |
| Eudora | 4.88 | |
| Uber | 3.28 | |
| Heineken | 3.27 | |
| Avon | 2.71 | |
| Tomorrowland | 2.58 | |
| Budweiser | 2.46 | |
| Lacoste | 1.91 | |
| Tinder | 1.86 | |
| Spotify Music | 1.79 | |
| UFC | 1.48 | |
| musical.ly | 1.42 | |
| Mitsubishi | 1.42 | |
| Xiaomi | 1.33 | |
| Chevrolet | 1.30 | |
| Porsche | 1.28 | |
| Oakley | 1.26 | |
| Calvin Klein | 1.22 | |
| shein | 1.12 | |
| Zara | 1.06 | |
| Tommy Hilfiger | 1.05 | |
| SheInside | 1.04 | |
| Red Bull | 1.03 | |
| L'Oréal Paris | 0.99 | |
| Ray-Ban | 0.95 | |
| FIFA | 0.91 | |
| Pandora | 0.89 | |
| Honda | 0.79 | |
| Toyota | 0.73 | |
| Coca-Cola | 0.65 | |
| 0.65 | ||
| Prada | 0.64 | |
| Netflix | 0.63 | |
| Yamaha | 0.62 | |
| Volkswagen | 0.62 | |
| McDonald's | 0.58 | |
| Walt Disney | 0.56 |
Official Profiles
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LoginArtist: Matheus Fernandes
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
