Mathame
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
927,954
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:25 UTC
Genres
Biography
Mathame is a clear fit for 25-34 & 18-24 audiences with strength across CHINA, UNITED STATES, ARGENTINA. The audience is heavily male (79%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (51,294 avg views per post); Instagram builds the community layer. Affinity data highlights Allen & Heath, Pioneer, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 927,954 · Engagements 20,291 · Rate 2.2% Posts 466 · Views 68,494 · Avg Likes 19,867 · Avg Comments 368 · Avg Views 68,494 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 40% 35-44: 10% 13-17: 3% |
Largest: 25-34 (44%); next: 18-24 (40%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
CHINA (12%) UNITED STATES (9%) ARGENTINA (6%) GERMANY (6%) MEXICO (5%) |
Top regions: CHINA (12%), UNITED STATES (9%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 16,927 avg likes/post · Tiktok: 17,200 avg views/post · Youtube: 51,294 avg views/post | Best reach: Youtube 51,294 avg views; best engagement: Instagram 16,927 avg likes |
Top Brand Affinities
Allen & Heath
Pioneer
Mixcloud
Trancefamily
MOOG
Ableton
Tomorrowland
Sennheiser
SoundCloud
Akai
Movistar
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 109.74 | |
| Pioneer | 57.36 | |
| Mixcloud | 52.21 | |
| Trancefamily | 38.45 | |
| MOOG | 36.72 | |
| Ableton | 36.57 | |
| Tomorrowland | 22.89 | |
| Sennheiser | 20.48 | |
| SoundCloud | 13.89 | |
| Akai | 11.66 | |
| Movistar | 10.94 | |
| Lollapalooza | 7.04 | |
| Absolut | 6.38 | |
| Beats Electronics | 4.08 | |
| Spotify Music | 3.97 | |
| Garnier | 3.69 | |
| Coachella | 3.16 | |
| Besiktas | 3.01 | |
| Pull&Bear | 2.93 | |
| Red Bull | 2.90 | |
| Heineken | 2.77 | |
| GoPro | 2.77 | |
| Dr. Martens | 2.26 | |
| Matrix | 2.23 | |
| Aperol | 2.21 | |
| Warner Bros | 2.19 | |
| Ray-Ban | 2.06 | |
| Armani | 2.05 | |
| Gymshark | 2.03 | |
| Cafecito | 2.01 | |
| Ferrari | 1.96 | |
| Bellagio | 1.94 | |
| Budweiser | 1.91 | |
| The North Face | 1.83 | |
| FashionNova | 1.79 | |
| A Game of Tones | 1.76 | |
| Lacoste | 1.68 | |
| Jack Daniels | 1.67 | |
| Under Armour | 1.66 | |
| musical.ly | 1.66 | |
| Oakley | 1.64 | |
| Ducati | 1.59 | |
| Balenciaga | 1.48 | |
| Calvin Klein | 1.46 | |
| Fujifilm | 1.46 | |
| Travelgram | 1.45 | |
| shein | 1.43 | |
| Polo Ralph Lauren | 1.42 | |
| Los Angeles Lakers | 1.38 | |
| Fiat | 1.37 |
Official Profiles
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LoginArtist: Mathame
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















