Mason Ramsey

Mason Ramsey — country artist from US.

Mason Ramsey, the youngest major label Country artist in nearly two decades, skyrocketed to fame after being discovered singing in a Walmart aisle. His new…

Influence: 57.18% Fanbase: 38.21% Trending: 66.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Barstool Sports • 12.09% • Very Strong

As of 2025-09-08

5,932,117

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:40:18 UTC

Genres

countrycountrycontemporary country

Biography

Mason Ramsey, the youngest major label Country artist in nearly two decades, skyrocketed to fame after being discovered singing in a Walmart aisle. His new music showcases a confident voice and intimate, creative songwriting that reflects his rapid growth and evolution in the industry. Praised by The New York Times for his diverse EP, "Famous," released by Atlantic Records/Big Loud Records, Ramsey's hit single of the same name reached #4 on Billboard's Hot Country Songs Chart. He has graced prestigious stages like the Grand Ole Opry and major festivals such as CMA Fest, Coachella, iHeartCountry Festival, and Stagecoach, in addition to notable TV appearances on Ellen and Today, and performances at award shows like the CCMA Awards, CMA Awards, CMT Music Awards, and Grammy Awards.

Top Brand Affinities

Report Date: 2025-09-08

Mason Ramsey connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDONESIA, BRAZIL. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 176,600 avg views per post; Instagram adds dependable engagement depth. Overlap with Barstool Sports, Houston Livestock Show and Rodeo, Margaritaville highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mason Ramsey moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mason Ramsey score 6.55% — Very Strong bucket.

Brand: Barstool SportsBrand: Houston Livestock Show and RodeoBrand: Margaritaville

Followers:5,932,117

Engagements:388,515

Rate:6.5%

Posts:615

Avg Likes:388,037

Avg Comments:5,217

Avg Views:209,424

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,932,117 · Engagements 388,515 · Rate 6.5% Posts 615 · Views 209,424 · Avg Likes 388,037 · Avg Comments 5,217 · Avg Views 209,424	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 22% 13-17: 12% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (22%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (35%) INDONESIA (7%) BRAZIL (6%) PHILIPPINES (4%) MEXICO (3%)	Top regions: UNITED STATES (35%), INDONESIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 383,682 avg likes/post · Tiktok: 176,600 avg views/post · Youtube: 32,824 avg views/post	Best reach: Tiktok 176,600 avg views; best engagement: Instagram 383,682 avg likes

Top Brand Affinities

Barstool Sports

Score: 12.09

Houston Livestock Show and Rodeo

Score: 7.90

Margaritaville

Score: 6.50

American Eagle

Score: 6.47

Efteling

Score: 6.40

Monster Beverage

Score: 6.31

Verizon

Score: 5.96

Busch

Score: 5.58

iHeartRadio Music Awards

Score: 5.43

Coach

Score: 5.21

Chick-fil-A

Score: 5.17

Kroger

Score: 5.14

Brand	Category	Score
Barstool Sports		12.09
Houston Livestock Show and Rodeo		7.90
Margaritaville		6.50
American Eagle		6.47
Efteling		6.40
Monster Beverage		6.31
Verizon		5.96
Busch		5.58
iHeartRadio Music Awards		5.43
Coach		5.21
Chick-fil-A		5.17
Kroger		5.14
Publix		5.12
Bud Light		4.99
Carhartt		4.84
GMC		4.70
Gillette		4.62
Chrysler		4.22
Taco Bell		4.12
Heinz		4.09
NBC		4.05
NHL		3.89
Coachella		3.68
Nickelodeon		3.60
Coors		3.49
Abercrombie & Fitch		3.47
Cartoon Network		3.46
ESPN		3.23
Urban Outfitters		2.92
Walmart		2.63
Budweiser		2.55
Lollapalooza		2.51
Hollister Co		2.38
Paramount Pictures		2.29
MTV		2.13
NFL		2.10
Los Angeles Lakers		2.08
Chevrolet		1.97
Jeep		1.94
Sunnies Studios		1.94
Bellagio		1.90
Jack Daniels		1.87
SoundCloud		1.84
Polaroid		1.83
CBS Television Studios		1.82
Kodak		1.81
Harley-Davidson		1.80
Under Armour		1.78
Tinder		1.77
KFC		1.73