Mark Farina
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
74,807
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:26:17 UTC
Genres
Biography
With a penchant for extended all-night performances and a recent successful venture into streaming through a YouTube series with Defected Records, Farina maintains a rigorous schedule of over 100 shows annually, captivating fans worldwide. Renowned for his unwavering originality and ability to connect with audiences old and new, Farina's recent years have been marked by a surge in creativity, outreach, and acclaim, reaffirming his reputation as a consistent and influential force in the industry.
Mark Farina is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, SPAIN, CANADA. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (250 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,807 · Engagements 530 · Rate 0.7% Posts 4,715 · Views 250 · Avg Likes 530 · Avg Comments 17 · Avg Views 250 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 27% 18-24: 20% 45-64: 10% |
Largest: 25-34 (42%); next: 35-44 (27%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (51%) SPAIN (6%) CANADA (4%) BRAZIL (3%) FRANCE (3%) |
Top regions: UNITED STATES (51%), SPAIN (6%), CANADA (4%) |
| Platform Engagement | Instagram: 523 avg likes/post · Youtube: 250 avg views/post | Best reach: Youtube 250 avg views; best engagement: Instagram 523 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
Akai
Trancefamily
SoundCloud
Sennheiser
Amazon Music
Beats Electronics
Pro Tools
Coachella
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 151.57 | |
| Pioneer | 89.17 | |
| Ableton | 48.94 | |
| MOOG | 48.90 | |
| Akai | 40.55 | |
| Trancefamily | 23.84 | |
| SoundCloud | 17.34 | |
| Sennheiser | 15.68 | |
| Amazon Music | 12.53 | |
| Beats Electronics | 11.01 | |
| Pro Tools | 10.55 | |
| Coachella | 7.94 | |
| Tomorrowland | 7.06 | |
| Spotify Music | 5.99 | |
| Stüssy | 5.37 | |
| Jameson | 5.29 | |
| Lollapalooza | 5.26 | |
| iHeartRadio Music Awards | 5.14 | |
| Coors | 4.58 | |
| Pacific Northwest Wonderland | 4.51 | |
| Pilsner Urquell | 4.22 | |
| Paramount Pictures | 4.02 | |
| Summit Entertainment | 3.89 | |
| Los Angeles Lakers | 3.28 | |
| Columbia Pictures | 3.21 | |
| NHL | 3.12 | |
| ESPN | 3.00 | |
| Bacardi | 2.98 | |
| Warner Bros | 2.93 | |
| MTV | 2.83 | |
| Comedy Central | 2.82 | |
| NBC | 2.78 | |
| Emporium | 2.78 | |
| Showtime | 2.78 | |
| Garnier | 2.66 | |
| NFL | 2.62 | |
| Aperol | 2.55 | |
| Hennessy | 2.52 | |
| Airbnb | 2.45 | |
| Carhartt | 2.43 | |
| Martini | 2.39 | |
| Red Bull | 2.38 | |
| Cadillac | 2.34 | |
| NBA | 2.24 | |
| Chipotle Mexican Grill | 2.21 | |
| Sneakerhead | 2.18 | |
| Budweiser | 2.13 | |
| Star Wars | 2.09 | |
| Costco | 2.08 | |
| Tesla Motors | 2.04 |
Official Profiles
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LoginArtist: Mark Farina
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 242,612
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
235,363 | 97.01% |
| [+] |
Yandex |
7,249 | 2.99% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 04:00 UTC | The Crystal Method, Mark Farina | Nectar Lounge | Seattle, United States | |
| 2025-12-28 06:30 UTC | Mark Farina | The Pearl | Vancouver, Canada |
