Mariachi Vargas de Tecalitlán
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
274,165
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:44:20 UTC
Genres
Biography
The band's evolution continued after the passing of Jose Alfredo Jimenez in 1973, with a shift towards new forms of expression in Mariachi music. Under the musical direction of Pepe Martinez from 1976 onwards, Mariachi Vargas showcased innovative compositions that highlighted individual musicians, solidifying their reputation as one of the strongest Mariachi groups in their centennial era.
Mariachi Vargas de Tecalitlán resonates with 25-34 & 18-24 audiences and sustains presence in MEXICO, UNITED STATES, COLOMBIA. The demographic is heavily male (74%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 7,689 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Aeromexico, Warner Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 274,165 · Engagements 995 · Rate 0.4% Posts 3,609 · Views 12,523 · Avg Likes 949 · Avg Comments 24 · Avg Views 12,523 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 28% 45-64: 18% 35-44: 18% |
Largest: 25-34 (33%); next: 18-24 (28%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
MEXICO (37%) UNITED STATES (17%) COLOMBIA (7%) BRAZIL (4%) SPAIN (4%) |
Top regions: MEXICO (37%), UNITED STATES (17%), COLOMBIA (7%) |
| Platform Engagement | Instagram: 422 avg likes/post · Tiktok: 4,834 avg views/post · Youtube: 7,689 avg views/post | Best reach: Youtube 7,689 avg views; best engagement: Instagram 422 avg likes |
Top Brand Affinities
Univision
Aeromexico
Warner Music
Live Nation
Jose Cuervo
Cafecito
LATAM
Movistar
Amazon Music
Pro Tools
American Airlines
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Univision | 55.99 | |
| Aeromexico | 41.89 | |
| Warner Music | 27.50 | |
| Live Nation | 20.57 | |
| Jose Cuervo | 18.31 | |
| Cafecito | 12.74 | |
| LATAM | 10.63 | |
| Movistar | 9.86 | |
| Amazon Music | 8.59 | |
| Pro Tools | 8.47 | |
| American Airlines | 6.62 | |
| Paramount Pictures | 4.86 | |
| Stradivarius | 3.15 | |
| NBC | 3.07 | |
| Spotify Music | 2.63 | |
| Coachella | 2.58 | |
| musical.ly | 2.56 | |
| Mitsubishi | 2.45 | |
| Herbalife | 2.36 | |
| Pixar | 2.28 | |
| Bellagio | 2.15 | |
| Los Angeles Lakers | 2.06 | |
| Chipotle Mexican Grill | 1.86 | |
| Chrysler | 1.86 | |
| Pepsi | 1.80 | |
| Jack Daniels | 1.77 | |
| Walt Disney | 1.71 | |
| Microsoft | 1.67 | |
| Warner Bros | 1.64 | |
| NFL | 1.46 | |
| Dodge | 1.43 | |
| Pandora | 1.43 | |
| Yamaha | 1.40 | |
| Target | 1.33 | |
| FIFA | 1.32 | |
| Walmart | 1.30 | |
| Chevrolet | 1.29 | |
| Star Wars | 1.29 | |
| Guinness | 1.27 | |
| Cadillac | 1.26 | |
| UFC | 1.26 | |
| Vogue | 1.25 | |
| Calvin Klein | 1.22 | |
| Sephora | 1.22 | |
| shein | 1.16 | |
| Coca-Cola | 1.15 | |
| Adobe | 1.12 | |
| Netflix | 1.11 | |
| Costco | 1.10 | |
| H&M | 1.09 |
Official Profiles
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LoginArtist: Mariachi Vargas de Tecalitlán
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Mariachi Vargas de Tecalitlán | San Diego Civic Theatre | San Diego, United States |
