Mallu Magalhães

Mallu Magalhães — pop artist from BR.

Renowned artist Mallu Magalhaes experienced a successful 2018 with performances at prestigious venues across Portugal and Europe, showcasing her vocal and…

Influence: 54.02% Fanbase: 39.51% Trending: 61.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 64.17% • Very Strong

As of 2025-09-09

572,642

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:21 UTC

Genres

poppopbrazilian indierockbrazilian rocklatinmpbnova mpbsertanejo

Biography

Renowned artist Mallu Magalhaes experienced a successful 2018 with performances at prestigious venues across Portugal and Europe, showcasing her vocal and guitar talents. Now, she makes a strong comeback in 2021 with a new album titled "Esperança," produced by Mario Caldato Jr., known for his work with Beastie Boys and Jack Johnson. The album's visual aesthetics are enhanced by video clips directed by Bruno Ilogti, who has collaborated with Anitta and Fergie, adding a fresh perspective to Mallu's musical journey.

Top Brand Affinities

Report Date: 2025-09-09

Mallu Magalhães engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, PORTUGAL, UNITED STATES. The fan base skews heavily female (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (163,420 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OSGEMEOS, ChilliBeans, Lojas Renner, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mallu Magalhães score 2.00% — Strong bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Lojas Renner

Followers:572,642

Engagements:11,481

Rate:2.0%

Posts:1,086

Avg Likes:11,187

Avg Comments:506

Avg Views:163,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 572,642 · Engagements 11,481 · Rate 2.0% Posts 1,086 · Views 163,420 · Avg Likes 11,187 · Avg Comments 506 · Avg Views 163,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	BRAZIL (87%) PORTUGAL (3%) UNITED STATES (2%) ARGENTINA (1%) UNITED KINGDOM (1%)	Top regions: BRAZIL (87%), PORTUGAL (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 5,656 avg likes/post · Youtube: 163,420 avg views/post	Best reach: Youtube 163,420 avg views; best engagement: Instagram 5,656 avg likes

Top Brand Affinities

OSGEMEOS

Score: 64.17

ChilliBeans

Score: 22.32

Lojas Renner

Score: 20.44

Hering

Score: 14.66

Lollapalooza

Score: 13.98

Itaipava

Score: 13.75

Havaianas

Score: 11.40

Riachuelo

Score: 11.30

Sarar

Score: 10.40

Banco Bradesco

Score: 10.12

Boticario

Score: 9.83

Rapha

Score: 8.19

Brand	Category	Score
OSGEMEOS		64.17
ChilliBeans		22.32
Lojas Renner		20.44
Hering		14.66
Lollapalooza		13.98
Itaipava		13.75
Havaianas		11.40
Riachuelo		11.30
Sarar		10.40
Banco Bradesco		10.12
Boticario		9.83
Rapha		8.19
Xerox		6.70
Amstel		5.53
Moda Praia		4.10
Heineken		4.04
Pfizer		3.71
Mary Kay		2.70
Tinder		2.67
Budweiser		2.54
Pantone Inc		2.01
Aperol		1.99
Spotify Music		1.91
DC Entertainment		1.80
Netflix		1.65
Renault		1.64
Fujifilm		1.56
Guess		1.55
Pandora		1.43
HBO		1.32
Airbnb		1.17
Nutella		1.10
shein		1.06
Pixar		1.05
SheInside		1.04
Pepsi		1.00
Guinness		0.96
Adobe		0.92
GoPro		0.87
Coca-Cola		0.86
Amazon		0.84
Walt Disney		0.83
Star Wars		0.82
Vogue		0.82
Prada		0.77
Marvel Entertainment		0.77
Universal		0.75
McDonald's		0.74
The Olympic Games		0.73
MAC Cosmetics		0.72