Luke Bryan Brand Affinity ranks highest SeneGence at 10.65% . Very Strong. Score DMDB 74.97% | Fanbase 76.79%

Luke Bryan — country artist from US.

Luke Bryan is a prominent figure in country music, having achieved 30 No. 1 hits and accumulated nearly 20 billion worldwide streams. With 83 million RIAA…

Luke Bryan

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-92ff-f404-ac5d-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry road

Influential: 74.97% Fanbase: 76.79% Trending: 74.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

SeneGence • 10.65% • Very Strong

As of 2025-09-09

15,599,102

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.97% | Fanbase 76.79% | Trending 74.05% | CAREER STAGE: SUPERSTAR

Biography

Luke Bryan is a prominent figure in country music, having achieved 30 No. 1 hits and accumulated nearly 20 billion worldwide streams. With 83 million RIAA certified digital single certifications, he holds the record for the most certifications by any country artist. Throughout his career, Bryan has received over 50 major music awards, including multiple wins for Entertainer of the Year. He has also been a judge on ABC's American Idol alongside Katy Perry and Lionel Richie since 2018.

For more information on Luke Bryan, visit his website LukeBryan.com and follow him on various social media platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok.

Report Date: 2025-09-09

Luke Bryan commands interest from 18-24 & 25-34 audiences in UNITED STATES, CANADA, NIGERIA. With a heavily female (57%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (159,350 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with SeneGence, Arbonne, Younique points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luke Bryan score 0.20% — Low bucket.

Brand: SeneGenceBrand: ArbonneBrand: Younique

Followers:15,599,102

Engagements:30,623

Rate:0.2%

Posts:3,860

Avg Likes:27,268

Avg Comments:2,635

Avg Views:174,888

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,599,102 · Engagements 30,623 · Rate 0.2% Posts 3,860 · Views 174,888 · Avg Likes 27,268 · Avg Comments 2,635 · Avg Views 174,888	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 31% 35-44: 11% 45-64: 8%	Largest: 18-24 (45%); next: 25-34 (31%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (69%) CANADA (4%) NIGERIA (4%) AUSTRALIA (3%) BRAZIL (2%)	Top regions: UNITED STATES (69%), CANADA (4%), NIGERIA (4%)
Platform Engagement	Instagram: 13,629 avg likes/post · Tiktok: 159,350 avg views/post · Youtube: 15,538 avg views/post	Best reach: Tiktok 159,350 avg views; best engagement: Instagram 13,629 avg likes

Top Brand Affinities

SeneGence

Score: 10.65

Arbonne

Score: 9.43

Younique

Score: 8.82

Margaritaville

Score: 8.77

Houston Livestock Show and Rodeo

Score: 8.57

Bud Light

Score: 7.27

Busch

Score: 7.06

Coors

Score: 6.99

FOX

Score: 6.47

NORDSTROM

Score: 6.03

Gerber

Score: 5.77

Verizon

Score: 5.75

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Top Brand Affinities

Brand	Category	Score
SeneGence		10.65
Arbonne		9.43
Younique		8.82
Margaritaville		8.77
Houston Livestock Show and Rodeo		8.57
Bud Light		7.27
Busch		7.06
Coors		6.99
FOX		6.47
NORDSTROM		6.03
Gerber		5.77
Verizon		5.75
Chick-fil-A		5.46
Gillette		5.11
ULTA Beauty		5.09
Kroger		4.93
Carhartt		4.60
Dunkin' Donuts		4.43
NHL		4.22
American Eagle		4.18
Bentley		4.05
Target		3.71
Walmart		3.64
Jeep		3.54
Lululemon Athletica		3.51
Babybump		3.46
OLD NAVY		3.44
Heinz		3.41
ESPN		3.34
Budweiser		2.86
NBC		2.76
Nickelodeon		2.73
Chrysler		2.61
Philips		2.44
Pic Collage		2.31
Showtime		2.26
Bellagio		2.23
NFL		2.23
Kylie Cosmetics		2.22
Snickers		2.16
Ford		2.05
Cadillac		2.04
Jack Daniels		2.02
Hollister Co		2.01
Sunnies Studios		1.98
Costco		1.97
Too Faced Cosmetics		1.94
WWE		1.93
Chevrolet		1.93
Walt Disney		1.87