LSP Brand Affinity ranks highest Lada at 6.55% . Very Strong. Score DMDB 61.33% | Fanbase 66.38%

LSP — pop artist from BY.

With a career spanning over two decades, Russian artist Ivan Petrov has established himself as a prominent figure in the electronic music scene. Born in Moscow…

LSP

Recognizable

Country: BY | Gender: male | Artist ID: 68a39ae4-20a5-11e9-80ff-549f35141000

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Genres

poprussian alt pophip-hop & raphip-hop/raprussian hip hopbelarusian hip hopcontemporary hip hophip hop

Influential: 61.33% Fanbase: 66.38% Trending: 58.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lada • 6.55% • Very Strong

As of 2025-09-09

2,395,962

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.33% | Fanbase 66.38% | Trending 58.80% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Russian artist Ivan Petrov has established himself as a prominent figure in the electronic music scene. Born in Moscow in 1985, Petrov began his musical journey at a young age, experimenting with various genres before finding his niche in electronic music production. He released his debut album in 2005, which garnered critical acclaim and solidified his position in the industry.

Petrov's music is characterized by intricate sound design, melodic textures, and a unique blend of genres that set him apart from his peers. His discography includes multiple albums, EPs, and collaborations with other artists, showcasing his versatility and creativity. With a dedicated fan base and international recognition, Petrov continues to push boundaries and evolve his sound, solidifying his status as a respected artist in the electronic music landscape.

Report Date: 2025-09-09

LSP converts attention from 18-24 & 25-34 audiences across RUSSIA, UKRAINE, UNITED STATES. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 159,400 avg views per post, with supportive conversation on Tiktok. Shared audience with Lada, Dota 2, The Sims underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LSP score 1.53% — Moderate bucket.

Brand: LadaBrand: Dota 2Brand: The Sims

Followers:2,395,962

Engagements:36,758

Rate:1.5%

Posts:1,860

Avg Likes:34,622

Avg Comments:430

Avg Views:193,293

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,395,962 · Engagements 36,758 · Rate 1.5% Posts 1,860 · Views 193,293 · Avg Likes 34,622 · Avg Comments 430 · Avg Views 193,293	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 21% 13-17: 12% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (21%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	RUSSIA (64%) UKRAINE (16%) UNITED STATES (5%) BELARUS (4%) SAUDI ARABIA (3%)	Top regions: RUSSIA (64%), UKRAINE (16%), UNITED STATES (5%)
Platform Engagement	Instagram: 8,803 avg likes/post · Tiktok: 159,400 avg views/post · Youtube: 33,893 avg views/post	Best reach: Tiktok 159,400 avg views; best engagement: Tiktok 24,400 avg likes

Top Brand Affinities

Lada

Score: 6.55

Dota 2

Score: 5.62

The Sims

Score: 4.52

KFC

Score: 3.32

Counter-Strike

Score: 3.29

Pull&Bear

Score: 3.05

Snapseed

Score: 2.45

Bershka

Score: 2.36

Kodak

Score: 2.24

Reebok

Score: 2.02

Skoda

Score: 1.88

Coca-Cola

Score: 1.70

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Top Brand Affinities

Brand	Category	Score
Lada		6.55
Dota 2		5.62
The Sims		4.52
KFC		3.32
Counter-Strike		3.29
Pull&Bear		3.05
Snapseed		2.45
Bershka		2.36
Kodak		2.24
Reebok		2.02
Skoda		1.88
Coca-Cola		1.70
FIFA		1.66
CBS Television Studios		1.63
Pepsi		1.58
Supreme		1.50
Gucci		1.36
Vogue		1.32
UFC		1.31
Grand Theft Auto		1.20
CBS		1.18
Tommy Hilfiger		1.15
Vans		1.14
Xiaomi		1.11
Beats Electronics		1.08
Porsche		1.06
H&M		1.05
Tesla Motors		1.03
Pokemon Go		1.03
HBO		1.02
Red Bull		0.98
OREO		0.95
Marvel Entertainment		0.95
Puma		0.95
Adidas		0.94
PlayStation		0.91
Mercedes-Benz		0.81
Adobe		0.81
Sony		0.79
musical.ly		0.79
Nike		0.77
Subaru		0.76
IKEA		0.71
Polaroid		0.71
Nissan		0.69
Prada		0.67
Lamborghini		0.67
Starbucks		0.64
BMW		0.64
Star Wars		0.62