Lojay

Lojay — pop artist from NG.

Lekan Osifeso Jr, a talented Nigerian singer-songwriter and performer, has made a name for himself as an afro-fusion sensation since his debut in 2016. With a…

Influence: 61.92% Fanbase: 46.38% Trending: 69.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 26.23% • Very Strong

As of 2025-09-21

946,584

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 20:34:48 UTC

Genres

popnigerian popothersworldwideafricanalteafrobeats

Biography

Lekan Osifeso Jr, a talented Nigerian singer-songwriter and performer, has made a name for himself as an afro-fusion sensation since his debut in 2016. With a dynamic style, he captivates audiences with his music.

In "Gangster Romantic," Lojay delves into a world of passion, reflection, fear, and romance, showcasing a new side of himself. Following the success of his joint EP with producer Sarz, he explores deeper emotions and vulnerability through his slick vocals and poignant lyrics in this 7-track project. The result is a moodier, more introspective sound that showcases his growth as an artist.

Top Brand Affinities

Report Date: 2025-09-21

Lojay commands interest from 25-34 & 18-24 audiences in UNITED STATES, KENYA, NIGERIA. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (53,785 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warner Music, Airtel, Hennessy points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lojay score 0.61% — Low bucket.

Brand: Warner MusicBrand: AirtelBrand: Hennessy

Followers:946,584

Engagements:5,765

Rate:0.6%

Posts:232

Avg Likes:5,652

Avg Comments:177

Avg Views:62,482

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 946,584 · Engagements 5,765 · Rate 0.6% Posts 232 · Views 62,482 · Avg Likes 5,652 · Avg Comments 177 · Avg Views 62,482	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 44% 35-44: 6% 13-17: 3%	Largest: 25-34 (45%); next: 18-24 (44%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (18%) KENYA (14%) NIGERIA (10%) FRANCE (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (18%), KENYA (14%), NIGERIA (10%)
Platform Engagement	Instagram: 4,060 avg likes/post · Tiktok: 8,697 avg views/post · Youtube: 53,785 avg views/post	Best reach: Youtube 53,785 avg views; best engagement: Instagram 4,060 avg likes

Top Brand Affinities

Warner Music

Score: 26.23

Airtel

Score: 17.92

Hennessy

Score: 13.08

Amazon Music

Score: 9.70

CNN

Score: 7.68

boohoo

Score: 7.54

MTV

Score: 6.14

FashionNova

Score: 5.90

SoundCloud

Score: 5.38

Jameson

Score: 5.32

Monster Beverage

Score: 5.09

FOREX

Score: 4.57

Brand	Category	Score
Warner Music		26.23
Airtel		17.92
Hennessy		13.08
Amazon Music		9.70
CNN		7.68
boohoo		7.54
MTV		6.14
FashionNova		5.90
SoundCloud		5.38
Jameson		5.32
Monster Beverage		5.09
FOREX		4.57
Beats Electronics		4.32
Spotify Music		3.69
Fendi		3.51
musical.ly		3.35
Urban Outfitters		3.27
Balenciaga		2.97
Vogue		2.94
Fenty beauty		2.91
Dr. Martens		2.74
Timberland		2.71
Versace		2.71
Christian Louboutin		2.70
Primark		2.51
BBC		2.42
ASOS		2.38
Gucci		2.29
Kodak		2.14
Christian Dior		2.12
Paramount Pictures		2.07
shein		2.01
New Balance		1.99
Bugatti		1.96
Louis Vuitton		1.90
Pepsi		1.85
Forever 21		1.83
Rolex		1.81
SheInside		1.81
FIFA		1.77
GIVENCHY		1.75
Burberry		1.74
Bershka		1.73
Puma		1.71
Lexus		1.69
Lacoste		1.69
Cartier		1.63
H&M		1.35
Nike		1.31
Zara		1.30