Little River Band

Little River Band — country artist from AU.

Formed in Melbourne, Australia in 1975, Little River Band comprised musicians who had previous success in Australian acts. Their focus on achieving airplay on…

Influence: 63.74% Fanbase: 48.09% Trending: 71.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 33.75% • Very Strong

As of 2025-10-22

19,414

Social Media Followers

As of 2025-10-22

00:00:00

Hours Airplay

2025-12-29 11:51:24 UTC

Genres

countrycountry rockrockrockart rockalbum rocksoft rockclassic rockmellow goldyacht rockaustralian rockpop rockfolk & traditionalfolkfolk rock

Biography

Formed in Melbourne, Australia in 1975, Little River Band comprised musicians who had previous success in Australian acts. Their focus on achieving airplay on American radio led to chart success in the '70s and '80s, establishing them as a prominent vocal band known for strong songwriting, powerful vocals, and guitar harmonies. Notably, between 1977 and 1982, they achieved six consecutive Top 10 hits in the U.S., a record at the time. Hits like "Reminiscing" and "Lady" have received millions of airplays on American radio. The band was inducted into the Australian Recording Industry Association (ARIA) Hall of Fame in 2004 and named "Musical Act of the Year" by the Global Gaming Expo in 2015.

With a current lineup that infuses new energy into their classic hits, Little River Band continues to captivate audiences with their live performances. They are set to release a new album of original material in 2021, showcasing their ongoing creativity and enduring appeal. The band's live shows draw fans old and new, who find themselves rediscovering hits from LRB's extensive catalog and enjoying the band's vibrant stage presence.

Top Brand Affinities

Report Date: 2025-10-22

Little River Band maintains consistent pull among 45-64 & 25-34 audiences across UNITED STATES, CANADA, AUSTRALIA. The audience leans heavily male (55%), so brand cues around style and status perform well. The clearest reach is on Youtube with 310 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Southwest Airlines, Marshall makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little River Band score 0.59% — Low bucket.

Brand: Live NationBrand: Southwest AirlinesBrand: Marshall

Followers:19,414

Engagements:115

Rate:0.6%

Posts:512

Avg Likes:184

Avg Comments:5

Avg Views:310

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,414 · Engagements 115 · Rate 0.6% Posts 512 · Views 310 · Avg Likes 184 · Avg Comments 5 · Avg Views 310	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 64% 25-34: 16% 35-44: 12% 65-: 4%	Largest: 45-64 (64%); next: 25-34 (16%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (83%) CANADA (3%) AUSTRALIA (2%) JAPAN (1%) GERMANY (1%)	Top regions: UNITED STATES (83%), CANADA (3%), AUSTRALIA (2%)
Platform Engagement	Instagram: 115 avg likes/post · Youtube: 310 avg views/post	Best reach: Youtube 310 avg views; best engagement: Instagram 115 avg likes

Top Brand Affinities

Live Nation

Score: 33.75

Southwest Airlines

Score: 24.96

Marshall

Score: 24.86

Ampeg

Score: 22.21

Dancing with the Stars

Score: 19.58

Amazon Music

Score: 17.40

MOOG

Score: 14.15

Seagate

Score: 13.12

NBC

Score: 12.98

Margaritaville

Score: 12.40

Jetblue Airways

Score: 12.23

Publix

Score: 12.06

Brand	Category	Score
Live Nation		33.75
Southwest Airlines		24.96
Marshall		24.86
Ampeg		22.21
Dancing with the Stars		19.58
Amazon Music		17.40
MOOG		14.15
Seagate		13.12
NBC		12.98
Margaritaville		12.40
Jetblue Airways		12.23
Publix		12.06
Titleist		10.49
iHeartRadio Music Awards		9.22
Pro Tools		8.92
Ball mason jar		8.72
Sennheiser		8.54
FOX		8.45
Gillette		8.43
Walgreens		8.36
Coors		8.15
Houston Livestock Show and Rodeo		8.10
American Airlines		7.69
Free People		7.59
MTV		7.22
The Ritz-Carlton		7.19
NHL		7.08
Macy's		6.67
PetSmart		6.28
Verizon		5.88
Holden		5.84
RedBubble		5.83
HomeGoods		5.72
Costco		5.45
NORDSTROM		5.39
Nixon		5.33
Ableton		5.27
Wilton		5.26
Tim Hortons		5.12
CNN		4.93
FedEx		4.90
Kroger		4.60
Pacific Northwest Wonderland		4.60
ESPN		4.60
Paramount Pictures		4.41
Amway		4.41
Guinness		4.09
Busch		4.03
NFL		3.99
Bellagio		3.92