Little Brother

Little Brother — hip-hop & rap artist from US.

Little Brother, a key player in the alternative rap resurgence of the new millennium, drew inspiration from iconic groups like De La Soul, A Tribe Called…

Influence: 56.60% Fanbase: 31.73% Trending: 69.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 68.37% • Very Strong

As of 2025-09-09

63,804

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:31 UTC

Genres

hip-hop & raphip hopsouthern hip hophip-hop/raphardcore hip hopnorth carolina hip hopalternative hip hopboom bapcontemporary hip hop

Biography

Little Brother, a key player in the alternative rap resurgence of the new millennium, drew inspiration from iconic groups like De La Soul, A Tribe Called Quest, and the Roots. Comprised of MCs Phonte and Big Pooh, along with DJ/producer 9th Wonder, the group found commercial success with albums like The Minstrel Show and Getback. After a period of pursuing solo projects, Little Brother reunited in 2018 for a surprise performance and released their fifth album, May the Lord Watch, in 2019.

Formed at North Carolina Central University in Durham, Little Brother initially gained attention through internet downloads before signing with ABB Records in 2002. Their debut album, The Listening, was praised for 9th Wonder's production, leading to a major-label deal with Atlantic. After several albums and lineup changes, the group officially reactivated with Phonte and Pooh, releasing new music with a mix of past and new collaborators on May the Lord Watch.

Top Brand Affinities

Report Date: 2025-09-09

Little Brother maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily male (90%), so brand cues around style and status perform well. The clearest reach is on Youtube with 12,529 avg views per post; Instagram functions as the community touchpoint. Affinity with Akai, Mixcloud, WNBA makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Brother score 3.08% — Very Strong bucket.

Brand: AkaiBrand: MixcloudBrand: WNBA

Followers:63,804

Engagements:1,968

Rate:3.1%

Posts:68

Avg Likes:1,901

Avg Comments:237

Avg Views:12,529

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,804 · Engagements 1,968 · Rate 3.1% Posts 68 · Views 12,529 · Avg Likes 1,901 · Avg Comments 237 · Avg Views 12,529	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 35-44: 24% 18-24: 17% 45-64: 3%	Largest: 25-34 (54%); next: 35-44 (24%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED STATES (74%) BRAZIL (5%) CANADA (3%) UNITED KINGDOM (3%) GERMANY (2%)	Top regions: UNITED STATES (74%), BRAZIL (5%), CANADA (3%)
Platform Engagement	Instagram: 1,300 avg likes/post · Youtube: 12,529 avg views/post	Best reach: Youtube 12,529 avg views; best engagement: Instagram 1,300 avg likes

Top Brand Affinities

Akai

Score: 68.37

Mixcloud

Score: 44.29

WNBA

Score: 29.45

Amazon Music

Score: 26.77

Pro Tools

Score: 23.79

Ableton

Score: 23.02

Live Nation

Score: 21.17

Beats Electronics

Score: 18.80

MOOG

Score: 16.75

Pioneer

Score: 15.97

New Era

Score: 14.15

ESPN

Score: 13.72

Brand	Category	Score
Akai		68.37
Mixcloud		44.29
WNBA		29.45
Amazon Music		26.77
Pro Tools		23.79
Ableton		23.02
Live Nation		21.17
Beats Electronics		18.80
MOOG		16.75
Pioneer		15.97
New Era		14.15
ESPN		13.72
Crown Royal		13.64
iHeartRadio Music Awards		12.41
SoundCloud		12.32
Sneakerhead		11.44
Los Angeles Lakers		10.33
HBO Max		10.03
Marc O'Polo		9.96
Sneaker News		9.93
Sole Collector		9.45
Hennessy		8.97
Nice Kicks		8.95
NFL		8.86
Tekken		8.85
NBA		8.69
Spotify Music		8.61
Kickstagram		8.31
DeLorean Motor Company		7.78
J.Crew		7.66
Foot Locker		7.54
Capcom		7.18
Verizon		6.66
CNN		6.62
Sega		6.51
MTV		6.20
Andis		6.08
Timberland		5.36
Coors		5.27
Jameson		5.22
Mortal Kombat		5.00
Kroger		4.94
Chick-fil-A		4.77
Power Rangers		4.73
Nixon		4.66
Stüssy		4.57
Bethesda Softworks		4.40
Paramount Pictures		4.28
Comedy Central		4.25
Carhartt		4.23