Lee Young Ji
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,569,475
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:04 UTC
Genres
Biography
Lee Young-ji, known for her rap prowess, gained initial recognition by winning High School Rapper in 2019 and releasing singles like "Walga" and "Compromise." In 2022, she became the first female winner of Show Me The Money, donating a portion of her prize to charity. Her debut EP, 16 Fantasy, dropped on June 21, 2024, featuring the popular track "Small Girl" with EXO's DO, which quickly climbed the charts in South Korea and garnered millions of views on streaming platforms shortly after its release.
Lee Young Ji indexes high with fans in the 18-24 range in SOUTH KOREA, TAIWAN, UNITED STATES. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 5,150,000 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Arc'teryx, Shake Shack, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lee Young Ji when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,569,475 · Engagements 2,189,095 · Rate 18.9% Posts 194 · Views 6,860,308 · Avg Likes 2,085,249 · Avg Comments 8,724 · Avg Views 6,860,308 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 21% 13-17: 12% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (21%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
SOUTH KOREA (62%) TAIWAN (7%) UNITED STATES (6%) PHILIPPINES (4%) INDONESIA (4%) |
Top regions: SOUTH KOREA (62%), TAIWAN (7%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 1,159,184 avg likes/post · Tiktok: 5,150,000 avg views/post · Youtube: 1,710,308 avg views/post | Best reach: Tiktok 5,150,000 avg views; best engagement: Instagram 1,159,184 avg likes |
Top Brand Affinities
GENTLE MONSTER
Arc'teryx
Shake Shack
Maison Margiela
Vivienne Westwood
Innisfree
Stüssy
Summit Entertainment
Hyundai
Daniel Wellington
LG Group
New Balance
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 34.19 | |
| Arc'teryx | 17.28 | |
| Shake Shack | 10.83 | |
| Maison Margiela | 8.68 | |
| Vivienne Westwood | 7.26 | |
| Innisfree | 6.23 | |
| Stüssy | 6.20 | |
| Summit Entertainment | 5.46 | |
| Hyundai | 4.76 | |
| Daniel Wellington | 4.55 | |
| LG Group | 4.07 | |
| New Balance | 3.65 | |
| Fila | 3.59 | |
| Carhartt | 3.38 | |
| Jollibee | 3.27 | |
| Polo Ralph Lauren | 2.87 | |
| Lush | 2.85 | |
| Snoopy And The Peanuts Gang | 2.78 | |
| Dr. Martens | 2.75 | |
| Hermès | 2.23 | |
| IKEA | 2.11 | |
| UNIQLO | 2.08 | |
| The North Face | 2.03 | |
| KFC | 1.89 | |
| Yves Saint Laurent | 1.85 | |
| Costco | 1.68 | |
| Snapseed | 1.67 | |
| Converse | 1.66 | |
| Supreme | 1.61 | |
| Fujifilm | 1.55 | |
| Coachella | 1.54 | |
| Dodge | 1.49 | |
| Starbucks | 1.46 | |
| Zara | 1.42 | |
| Nike | 1.37 | |
| MAC Cosmetics | 1.33 | |
| Balenciaga | 1.32 | |
| Louis Vuitton | 1.32 | |
| Gucci | 1.31 | |
| Chanel | 1.25 | |
| Pixar | 1.25 | |
| H&M | 1.22 | |
| Pokemon Go | 1.16 | |
| The Olympic Games | 1.13 | |
| Prada | 1.12 | |
| Vans | 1.10 | |
| SoundCloud | 1.00 | |
| Marvel Entertainment | 0.91 | |
| Christian Dior | 0.91 | |
| Coca-Cola | 0.88 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
