LAYCON

LAYCON — pop artist from NG.

Nigerian artist Olamilekan Massoud Al-Khalifah Agbeleshebioba, known as Laycon, is a versatile rapper, singer, and songwriter acclaimed for blending rap,…

Influence: 54.31% Fanbase: 45.33% Trending: 58.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 12.78% • Very Strong

As of 2025-09-08

3,767,479

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:56 UTC

Genres

popnigerian pop

Biography

Nigerian artist Olamilekan Massoud Al-Khalifah Agbeleshebioba, known as Laycon, is a versatile rapper, singer, and songwriter acclaimed for blending rap, afrobeats, and pop seamlessly in his music. With hits like “Fierce” and “Hip Hop,” Laycon has released chart-topping singles and multiple EPs and albums, including the soundtrack for his reality show "I AM LAYCON," showcasing his depth and witty delivery. In 2021, Laycon performed for the Recording Academy Press Play series, held a successful virtual concert, and headlined sold-out shows at universities, culminating in a 6,000-capacity concert at Eko Convention Center in Lagos.

Collaborating with artists like Joeboy and Mayorkun, Laycon is at the forefront of promoting African music globally and has worked as a brand ambassador for companies such as OPPO Nigeria and Mentos Nigeria. Dubbed the “Afrorap” pioneer, Laycon’s talent and influence have positioned him for international success and recognition, with a strong foundation in both music and brand partnerships.

Top Brand Affinities

Report Date: 2025-09-08

LAYCON reaches 25-34 & 18-24 audiences concentrated in NIGERIA, UNITED STATES, GHANA. The demographic tilt is heavily male (66%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 76,150 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Airtel, CNN, T.G.I. Friday's suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LAYCON score 0.48% — Low bucket.

Brand: AirtelBrand: CNNBrand: T.G.I. Friday's

Followers:3,767,479

Engagements:17,975

Rate:0.5%

Posts:270

Avg Likes:17,756

Avg Comments:227

Avg Views:78,627

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,767,479 · Engagements 17,975 · Rate 0.5% Posts 270 · Views 78,627 · Avg Likes 17,756 · Avg Comments 227 · Avg Views 78,627	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 42% 35-44: 5% 13-17: 4%	Largest: 25-34 (49%); next: 18-24 (42%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	NIGERIA (49%) UNITED STATES (12%) GHANA (6%) UNITED KINGDOM (5%) SOUTH AFRICA (3%)	Top regions: NIGERIA (49%), UNITED STATES (12%), GHANA (6%)
Platform Engagement	Instagram: 11,218 avg likes/post · Tiktok: 76,150 avg views/post · Youtube: 2,477 avg views/post	Best reach: Tiktok 76,150 avg views; best engagement: Instagram 11,218 avg likes

Top Brand Affinities

Airtel

Score: 12.78

CNN

Score: 11.64

T.G.I. Friday's

Score: 8.91

MTV

Score: 3.79

FashionNova

Score: 3.73

FOREX

Score: 3.41

Comedy Central

Score: 2.91

Monster Beverage

Score: 2.71

Oriflame

Score: 2.61

Hennessy

Score: 2.58

BBC

Score: 2.50

Versace

Score: 2.35

Brand	Category	Score
Airtel		12.78
CNN		11.64
T.G.I. Friday's		8.91
MTV		3.79
FashionNova		3.73
FOREX		3.41
Comedy Central		2.91
Monster Beverage		2.71
Oriflame		2.61
Hennessy		2.58
BBC		2.50
Versace		2.35
Lexus		2.33
Paramount Pictures		2.32
Fendi		1.84
H&M		1.71
Fenty beauty		1.70
Gucci		1.60
Vogue		1.46
shein		1.46
Balenciaga		1.33
SheInside		1.22
SoundCloud		1.20
Pepsi		1.17
Louis Vuitton		1.16
FIFA		0.94
Zara		0.92
Christian Dior		0.91
Beats Electronics		0.89
Paypal		0.86
Lamborghini		0.82
Prada		0.77
Adobe		0.77
Toyota		0.76
Coca-Cola		0.72
Spotify Music		0.69
musical.ly		0.59
Netflix		0.58
Mercedes-Benz		0.57
HBO		0.55
Samsung Group		0.53
Google		0.51
Apple		0.49
MAC Cosmetics		0.47
Nike		0.45
Adidas		0.39
Amazon		0.39
Marvel Entertainment		0.38
Vans		0.38
Nikon		0.37