Lala Hsu

Lala Hsu — pop artist from TW.

Born in 1984 in Hualien County, Taiwanese pop singer Lala Hsu gained fame after winning the reality TV talent show 'One Million Star' at the age of 24.…

Influence: 54.38% Fanbase: 34.30% Trending: 64.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 12.87% • Very Strong

As of 2025-09-28

612,644

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-07 08:02:10 UTC

Genres

popmandopoptaiwan popchinese indiepopasian popfolk & traditionaltaiwan singer-songwriter

Biography

Born in 1984 in Hualien County, Taiwanese pop singer Lala Hsu gained fame after winning the reality TV talent show 'One Million Star' at the age of 24. Following her victory, she released her debut album 'Lala Hsu,' which earned six Golden Melody Award nominations. Hsu's unique blend of Mandarin and Fujian language, operatic influences, and narrative lyrical style has positioned her as one of Taiwan's most popular modern artists. She is a prolific composer, songwriter, and influential figure in the Taiwanese music industry, having written numerous songs for other artists and releasing five studio albums.

Lala Hsu, a former nurse at a veterans hospital in Taichung, rose to stardom through her participation in 'One Million Star' and subsequent debut album release. Her music, known for its blend of languages and influences, has been featured in Chinese language films and TV shows, solidifying her status as a leading figure in Taiwan's music scene. With a successful career marked by multiple studio albums and hit singles, Hsu's talent as a songwriter and composer continues to captivate audiences and establish her as a prominent artist in the industry.

Top Brand Affinities

Report Date: 2025-09-28

Lala Hsu resonates with 18-24 & 25-34 audiences and sustains presence in TAIWAN, CHINA, MALAYSIA. The demographic is female-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 112,979 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with GENTLE MONSTER, Paul Smith, AirAsia maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lala Hsu score 0.92% — Low bucket.

Brand: GENTLE MONSTERBrand: Paul SmithBrand: AirAsia

Followers:612,644

Engagements:5,640

Rate:0.9%

Posts:834

Avg Likes:5,519

Avg Comments:173

Avg Views:112,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 612,644 · Engagements 5,640 · Rate 0.9% Posts 834 · Views 112,979 · Avg Likes 5,519 · Avg Comments 173 · Avg Views 112,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	TAIWAN (63%) CHINA (24%) MALAYSIA (11%) UNITED STATES (5%) HONG KONG SAR CHINA (4%)	Top regions: TAIWAN (63%), CHINA (24%), MALAYSIA (11%)
Platform Engagement	Instagram: 4,418 avg likes/post · Youtube: 112,979 avg views/post	Best reach: Youtube 112,979 avg views; best engagement: Instagram 4,418 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 12.87

Paul Smith

Score: 11.20

AirAsia

Score: 10.62

Kiehls

Score: 8.27

Dyson

Score: 7.47

UNIQLO

Score: 6.84

Costco

Score: 6.82

Innisfree

Score: 6.56

Shake Shack

Score: 6.17

Summit Entertainment

Score: 6.11

Snoopy And The Peanuts Gang

Score: 5.14

UberEATS

Score: 4.57

Brand	Category	Score
GENTLE MONSTER		12.87
Paul Smith		11.20
AirAsia		10.62
Kiehls		8.27
Dyson		7.47
UNIQLO		6.84
Costco		6.82
Innisfree		6.56
Shake Shack		6.17
Summit Entertainment		6.11
Snoopy And The Peanuts Gang		5.14
UberEATS		4.57
Loewe		4.53
Leica		4.23
Bandai Namco		4.02
Fujifilm		3.94
IKEA		3.69
New Balance		3.53
Pokemon Go		3.21
Airbnb		3.18
Olympus		3.16
Starbucks		2.93
Stüssy		2.87
Tiffany		2.63
KFC		2.61
Timberland		2.40
Lancôme		2.38
GAP		2.34
Tiffany & Co		2.23
Petronas		2.20
Fila		2.18
Kodak		2.10
LEGOLAND		2.04
Lego		2.02
McDonald's		2.02
KENZO		1.94
Walt Disney		1.85
Pixar		1.80
Huawei		1.79
Armani		1.78
KitKat		1.75
The North Face		1.69
Under Armour		1.65
H&M		1.62
Hermès		1.59
Christian Dior		1.54
Chanel		1.53
Snapseed		1.43
Pokemon		1.42
Burberry		1.40