Ladyhawke

Ladyhawke — pop artist from NZ.

Phillippa "Pip" Brown, known as Ladyhawke, emerged as a prominent figure in the 1980s synth pop revival of the late 2000s and beyond. Drawing inspiration from…

Influence: 57.99% Fanbase: 41.70% Trending: 66.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 66.37% • Very Strong

As of 2025-09-08

63,213

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:25 UTC

Genres

poppopmetropopolisneo-synthpopindietronicaindie popalternativenew raveindie rockelectronicelectropopalternative danceother electronic music

Biography

Phillippa "Pip" Brown, known as Ladyhawke, emerged as a prominent figure in the 1980s synth pop revival of the late 2000s and beyond. Drawing inspiration from a diverse range of artists such as Nirvana, Electric Light Orchestra, Cyndi Lauper, and Pat Benatar, Ladyhawke's music delves into real-life emotions and situations, evident in albums like 2012's Anxiety and 2021's Time Flies.

Growing up in a musical household in Masterton, New Zealand, Brown honed her skills playing in grunge bands before transitioning to a solo career. Following the success of her award-winning debut album in 2008, Ladyhawke continued to evolve her sound, exploring themes of personal growth and mental health in subsequent releases like Anxiety and Wild Things. Collaborations with artists like Tiësto and Crooked Colours further showcased her versatile talents, leading up to the release of her latest album, Time Flies, in 2021.

Top Brand Affinities

Report Date: 2025-09-08

Ladyhawke keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, AUSTRALIA. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 5,753 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Air New Zealand, MOOG, TUI supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ladyhawke score 0.74% — Low bucket.

Brand: Air New ZealandBrand: MOOGBrand: TUI

Followers:63,213

Engagements:473

Rate:0.7%

Posts:156

Avg Likes:461

Avg Comments:25

Avg Views:7,865

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,213 · Engagements 473 · Rate 0.7% Posts 156 · Views 7,865 · Avg Likes 461 · Avg Comments 25 · Avg Views 7,865	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 38% 35-44: 14% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (38%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (14%) AUSTRALIA (9%) BRAZIL (8%) NEW ZEALAND (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (14%), AUSTRALIA (9%)
Platform Engagement	Instagram: 267 avg likes/post · Youtube: 5,753 avg views/post	Best reach: Youtube 5,753 avg views; best engagement: Instagram 267 avg likes

Top Brand Affinities

Air New Zealand

Score: 66.37

MOOG

Score: 19.78

TUI

Score: 17.75

TUI Group

Score: 17.59

Vegemite

Score: 13.86

Qantas

Score: 12.26

Kmart

Score: 11.07

Tate Modern

Score: 11.05

Amazon Music

Score: 10.16

New Line Cinema

Score: 9.44

Ableton

Score: 8.02

Woolworths

Score: 7.55

Recommendations

Content Themes

personal growth
mental health
real-life emotions

Brand	Category	Score
Air New Zealand		66.37
MOOG		19.78
TUI		17.75
TUI Group		17.59
Vegemite		13.86
Qantas		12.26
Kmart		11.07
Tate Modern		11.05
Amazon Music		10.16
New Line Cinema		9.44
Ableton		8.02
Woolworths		7.55
Columbia Pictures		6.20
Pioneer		5.76
Holden		5.54
Sunnies Studios		5.32
Vivienne Westwood		5.18
Coachella		4.90
Dr. Martens		4.90
Lush		4.83
Spotify Music		4.57
Kickstarter		4.46
Sega		4.43
MTV		4.24
Cadbury		4.14
Paramount Pictures		4.14
Emporium		4.10
iHeartRadio Music Awards		4.06
Showtime		3.83
BBC		3.83
Polaroid		3.76
Lollapalooza		3.72
Aperol		3.69
Airbnb		3.52
Guinness		3.49
ABC		3.48
Fallout		3.36
Tinder		3.31
Lego		3.30
ASOS		3.24
Warner Bros		3.22
Tesco		3.17
Transformers		3.12
BALMAIN		3.06
TOM FORD		2.93
Baileys		2.84
Star Wars		2.82
Kodak		2.78
SoundCloud		2.77
NBC		2.73