Kurupt FM
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
491,513
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:44:36 UTC
Genres
Biography
In 2016, Kurupt FM released "Heart Monitor Riddim," their debut single, followed by the mix album Kurupt FM Present The Lost Tape in 2017. The group made live appearances, including a set at Glastonbury Festival, and in 2021, released their first album of original material, Greatest Hits, Vol. 1, featuring the single "Summertime" with Craig David. The crew continues to entertain audiences with their comedic lack of talent and self-awareness.
Kurupt FM converts attention from 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, AUSTRALIA. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 77,650 avg views per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Vauxhall, SUSHISAMBA underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 491,513 · Engagements 10,119 · Rate 2.1% Posts 2,131 · Views 119,969 · Avg Likes 9,873 · Avg Comments 219 · Avg Views 119,969 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 40% 35-44: 12% 13-17: 5% |
Largest: 25-34 (40%); next: 18-24 (40%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (72%) UNITED STATES (8%) AUSTRALIA (6%) CANADA (2%) NEW ZEALAND (2%) |
Top regions: UNITED KINGDOM (72%), UNITED STATES (8%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 5,191 avg likes/post · Tiktok: 77,650 avg views/post · Youtube: 42,319 avg views/post | Best reach: Tiktok 77,650 avg views; best engagement: Instagram 5,191 avg likes |
Top Brand Affinities
Mixcloud
Vauxhall
SUSHISAMBA
ITV
Sky Sports
Tate Modern
Selfridges
Waitrose
Fred Perry
Stone Island
Peroni
Ableton
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 35.98 | |
| Vauxhall | 24.10 | |
| SUSHISAMBA | 19.84 | |
| ITV | 18.17 | |
| Sky Sports | 17.13 | |
| Tate Modern | 15.05 | |
| Selfridges | 14.95 | |
| Waitrose | 14.79 | |
| Fred Perry | 12.55 | |
| Stone Island | 12.26 | |
| Peroni | 11.64 | |
| Ableton | 11.27 | |
| Morrisons | 10.86 | |
| Carlsberg | 10.67 | |
| Easyjet | 9.95 | |
| Pioneer | 9.90 | |
| Sainsbury's | 9.62 | |
| MISSGUIDED | 9.07 | |
| Tesco | 8.97 | |
| Barbour | 8.91 | |
| River Island | 7.83 | |
| boohoo | 7.71 | |
| SoundCloud | 7.03 | |
| Clarks | 6.82 | |
| Marks & Spencer | 6.77 | |
| Guinness | 6.51 | |
| Stüssy | 6.04 | |
| Vivienne Westwood | 5.34 | |
| Harrods | 5.29 | |
| ASOS | 5.04 | |
| Myprotein | 4.93 | |
| Carhartt | 4.87 | |
| BBC | 4.79 | |
| Haribo | 4.64 | |
| Beats Electronics | 4.59 | |
| Lush | 4.08 | |
| Topshop | 3.86 | |
| Warner Bros | 3.81 | |
| Dr. Martens | 3.79 | |
| Showtime | 3.77 | |
| Urban Outfitters | 3.72 | |
| Baileys | 3.57 | |
| The North Face | 3.53 | |
| Aperol | 3.45 | |
| Cadbury | 3.28 | |
| Comedy Central | 3.23 | |
| Kodak | 3.20 | |
| Barber Shop Connect | 3.08 | |
| Pringles | 3.02 | |
| Moschino | 3.01 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 224,943
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
201,380 | 89.52% |
| [+] |
|
23,092 | 10.27% |
| [+] |
|
471 | 0.21% |
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|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
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|
0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 02:00 UTC | Flux Pavilion, Rudimental, Turno, Issey Cross, Disrupta, Kurupt FM, ÆON:MODE, Used, Charlie.Tee | Trustpower Baypark Arena | Tauranga, New Zealand | |
| 2026-01-07 04:00 UTC | Kurupt FM | Liberty Hall Carpark | Sydney, Australia | |
| 2026-01-07 04:00 UTC | Kurupt FM | Liberty Hall | Moore Park, Australia |















