Kool & The Gang Brand Affinity ranks highest Mixcloud at 32.86% . Very Strong. Score DMDB 67.77% | Fanbase 62.00%

Kool & The Gang — pop artist from US.

Kool & the Gang, formed in the mid-'60s as a jazz ensemble, transitioned into a successful funk and R&B group in the '70s and '80s. Led by Robert "Kool" Bell…

Kool & The Gang

Recognizable

Country: US | Artist ID: 11e81bc3-fb0e-40a6-b4bb-a0369fe50396

Find Artist

Genres

poppost-discor&b, funk & soulquiet stormr&b/soulfunksouldiscomotownrnbcontemporary r&brocksoft rock

Influential: 67.77% Fanbase: 62.00% Trending: 70.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 32.86% • Very Strong

As of 2025-09-09

1,225,536

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.77% | Fanbase 62.00% | Trending 70.66% | CAREER STAGE: MAINSTREAM

Biography

Kool & the Gang, formed in the mid-'60s as a jazz ensemble, transitioned into a successful funk and R&B group in the '70s and '80s. Led by Robert "Kool" Bell and Ronald Bell, the band's fusion of jazz, soul, R&B, and funk elements garnered them popularity with hits like "Celebration" in 1979.

Originating in Jersey City, NJ, Kool & the Gang's lineup evolved over the years, leading to their breakthrough with the album "Wild and Peaceful" in 1973. Collaborations with new vocalists and producers in the late '70s and '80s resulted in a string of successful albums and hit singles, including "Ladies Night" and "Celebration." Despite lineup changes and shifts in musical trends, the band maintained their presence in the music industry, releasing albums and collaborating with both established and emerging artists.

Report Date: 2025-09-09

Kool & The Gang connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 2,136 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Ampeg, MOOG highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Kool & The Gang moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kool & The Gang score 0.06% — Low bucket.

Brand: MixcloudBrand: AmpegBrand: MOOG

Followers:1,225,536

Engagements:751

Rate:0.1%

Posts:1,465

Avg Likes:744

Avg Comments:37

Avg Views:2,136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,225,536 · Engagements 751 · Rate 0.1% Posts 1,465 · Views 2,136 · Avg Likes 744 · Avg Comments 37 · Avg Views 2,136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 28% 35-44: 19% 45-64: 15%	Largest: 25-34 (34%); next: 18-24 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (26%) BRAZIL (15%) FRANCE (6%) ARGENTINA (3%) CANADA (3%)	Top regions: UNITED STATES (26%), BRAZIL (15%), FRANCE (6%)
Platform Engagement	Instagram: 669 avg likes/post · Youtube: 2,136 avg views/post	Best reach: Youtube 2,136 avg views; best engagement: Instagram 669 avg likes

Top Brand Affinities

Mixcloud

Score: 32.86

Ampeg

Score: 32.76

MOOG

Score: 31.55

Warner Music

Score: 24.31

Akai

Score: 23.13

Sennheiser

Score: 16.32

Amazon Music

Score: 16.31

Pro Tools

Score: 15.42

Pioneer

Score: 15.38

Akg

Score: 15.06

Ableton

Score: 11.95

NBC

Score: 9.34

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Mixcloud		32.86
Ampeg		32.76
MOOG		31.55
Warner Music		24.31
Akai		23.13
Sennheiser		16.32
Amazon Music		16.31
Pro Tools		15.42
Pioneer		15.38
Akg		15.06
Ableton		11.95
NBC		9.34
iHeartRadio Music Awards		8.59
Beats Electronics		8.02
MTV		6.88
FOX		6.77
CNN		6.38
Spotify Music		6.07
ESPN		5.64
SoundCloud		5.40
Columbia Pictures		5.25
Los Angeles Lakers		4.14
Margaritaville		4.10
Paramount Pictures		3.92
Movistar		3.88
Uber		3.87
Warner Bros		3.62
NBA		3.37
NFL		3.35
Cadillac		3.30
Hennessy		3.12
Nickelodeon		3.07
Kodak		3.01
Lollapalooza		2.78
Pixar		2.74
Comedy Central		2.71
Timberland		2.71
Matrix		2.69
Universal		2.64
Philips		2.62
Snoopy And The Peanuts Gang		2.50
Yamaha		2.40
musical.ly		2.35
BBC		2.26
Star Wars		2.19
Microsoft		2.18
The Olympic Games		2.16
Tomorrowland		2.15
Transformers		2.14
Guinness		2.13