Kevin Saunderson

Kevin Saunderson — electronic artist from US.

Kevin Saunderson is a pioneering figure in popular music, known for his influential role in shaping electronic music as part of the Belleville Three alongside…

Influence: 53.22% Fanbase: 30.43% Trending: 64.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 217.60% • Very Strong

As of 2025-09-09

405,148

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:02 UTC

Genres

electronicacid houseclassic houseminimal technotech housetechnodetroit techno

Biography

Kevin Saunderson is a pioneering figure in popular music, known for his influential role in shaping electronic music as part of the Belleville Three alongside Juan Atkins and Derrick May. Through his work with Inner City, Saunderson achieved commercial success with hits like "Big Fun" and "Good Life," selling over six million records worldwide. As a DJ, he continues to energize crowds with his high-impact sets, earning him the nickname "The Elevator."

Saunderson's enduring legacy is evident in his relentless dedication to advancing techno culture through live performances and international tours, solidifying his reputation as a key figure in the evolution of electronic music.

Top Brand Affinities

Report Date: 2025-09-09

Kevin Saunderson commands interest from 25-34 & 35-44 audiences in UNITED STATES, FRANCE, UNITED KINGDOM. With a heavily male (85%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,228 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Allen & Heath, Mixcloud, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kevin Saunderson score 0.43% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:405,148

Engagements:1,733

Rate:0.4%

Posts:2,165

Avg Likes:1,720

Avg Comments:78

Avg Views:2,228

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 405,148 · Engagements 1,733 · Rate 0.4% Posts 2,165 · Views 2,228 · Avg Likes 1,720 · Avg Comments 78 · Avg Views 2,228	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 23% 18-24: 23% 45-64: 11%	Largest: 25-34 (42%); next: 35-44 (23%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (20%) FRANCE (12%) UNITED KINGDOM (12%) BRAZIL (8%) GERMANY (5%)	Top regions: UNITED STATES (20%), FRANCE (12%), UNITED KINGDOM (12%)
Platform Engagement	Instagram: 1,624 avg likes/post · Youtube: 2,228 avg views/post	Best reach: Youtube 2,228 avg views; best engagement: Instagram 1,624 avg likes

Top Brand Affinities

Allen & Heath

Score: 217.60

Mixcloud

Score: 178.57

MOOG

Score: 100.47

Pioneer

Score: 97.90

Ableton

Score: 80.50

Akai

Score: 52.90

Trancefamily

Score: 34.43

Sennheiser

Score: 25.75

SoundCloud

Score: 23.14

Amazon Music

Score: 16.32

Pro Tools

Score: 16.08

Tomorrowland

Score: 14.82

Brand	Category	Score
Allen & Heath		217.60
Mixcloud		178.57
MOOG		100.47
Pioneer		97.90
Ableton		80.50
Akai		52.90
Trancefamily		34.43
Sennheiser		25.75
SoundCloud		23.14
Amazon Music		16.32
Pro Tools		16.08
Tomorrowland		14.82
Beats Electronics		10.67
Vauxhall		9.12
Atmos		8.07
Garnier		7.07
Spotify Music		6.80
Stone Island		6.22
Maison Margiela		5.66
Stüssy		5.26
Coachella		4.73
Kodak		4.40
Campari		3.90
Bacardi		3.31
Warner Bros		3.25
Red Bull		3.23
MTV		2.99
Dr. Martens		2.88
Carhartt		2.87
Heineken		2.86
Urban Outfitters		2.86
Matrix		2.78
Budweiser		2.73
Lollapalooza		2.69
ASOS		2.40
Jack Daniels		2.38
BBC		2.27
Sunnies Studios		2.19
Showtime		2.13
musical.ly		1.96
Sneakerhead		1.95
Paramount Pictures		1.93
ASICS		1.91
Yamaha		1.82
Guinness		1.80
Vogue		1.77
Supreme		1.69
Star Wars		1.68
The North Face		1.68
Jaguar		1.66