Keri Hilson Brand Affinity ranks highest Live Nation at 21.15% . Very Strong. Score DMDB 67.83% | Fanbase 61.81%

Keri Hilson — pop artist from US.

Keri Hilson is a singer-songwriter and actress known for hits like "Pretty Girl Rock" and "Knock You Down." She gained recognition in 2005 when she signed with…

Keri Hilson

Recognizable

Country: US | Gender: female | Artist ID: 11e81bcd-5114-9500-a05c-a0369fe50396

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Genres

popdance poppoppost-teen pophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&bcontemporary r&bsoul

Influential: 67.83% Fanbase: 61.81% Trending: 70.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.15% • Very Strong

As of 2025-09-09

3,706,778

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.83% | Fanbase 61.81% | Trending 70.83% | CAREER STAGE: MAINSTREAM

Biography

Keri Hilson is a singer-songwriter and actress known for hits like "Pretty Girl Rock" and "Knock You Down." She gained recognition in 2005 when she signed with producers Timbaland & PolowDaDon and released her debut album "In a Perfect World..." in 2009, which peaked at #4 on the Billboard Hot 200 and was certified Gold by the RIAA. Her success continued with her sophomore album "No Boys Allowed" in 2010, featuring the platinum single "Pretty Girl Rock." Hilson has received awards such as BET, MOBO, NAACP Image Award, and two Soul Train Music Awards.

In 2025, Keri Hilson is set to make a comeback with her new project titled "We Need To Talk," marking her return to the music scene after a successful career as a singer-songwriter and performer.

Report Date: 2025-09-09

Keri Hilson connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 136,659 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, WNBA, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Keri Hilson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keri Hilson score 0.43% — Low bucket.

Brand: Live NationBrand: WNBABrand: Amazon Music

Followers:3,706,778

Engagements:15,882

Rate:0.4%

Posts:87

Avg Likes:15,813

Avg Comments:412

Avg Views:136,659

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,706,778 · Engagements 15,882 · Rate 0.4% Posts 87 · Views 136,659 · Avg Likes 15,813 · Avg Comments 412 · Avg Views 136,659	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 7% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (44%) BRAZIL (6%) UNITED KINGDOM (5%) PHILIPPINES (4%) NIGERIA (3%)	Top regions: UNITED STATES (44%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 14,981 avg likes/post · Youtube: 136,659 avg views/post	Best reach: Youtube 136,659 avg views; best engagement: Instagram 14,981 avg likes

Top Brand Affinities

Live Nation

Score: 21.15

WNBA

Score: 18.17

Amazon Music

Score: 13.42

FashionNova

Score: 8.60

Coach

Score: 8.45

Gerber

Score: 6.97

JACQUEMUS

Score: 6.69

Hennessy

Score: 6.50

iHeartRadio Music Awards

Score: 6.16

Fenty beauty

Score: 6.04

Macy's

Score: 6.03

ULTA Beauty

Score: 5.92

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Top Brand Affinities

Brand	Category	Score
Live Nation		21.15
WNBA		18.17
Amazon Music		13.42
FashionNova		8.60
Coach		8.45
Gerber		6.97
JACQUEMUS		6.69
Hennessy		6.50
iHeartRadio Music Awards		6.16
Fenty beauty		6.04
Macy's		6.03
ULTA Beauty		5.92
NBC		5.76
Steve Madden		5.72
boohoo		4.83
Urban Outfitters		4.82
Alexander McQueen		4.69
Los Angeles Lakers		4.38
NORDSTROM		4.14
Verizon		4.01
BALMAIN		4.01
OLD NAVY		3.93
shein		3.88
CNN		3.78
Philips		3.60
Forever 21		3.57
Marc Jacobs		3.57
MTV		3.52
ESPN		3.32
NBA		3.30
SheInside		3.29
Target		3.28
Paramount Pictures		3.24
Sneakerhead		3.19
NFL		3.19
Timberland		3.08
Christian Louboutin		3.08
Comedy Central		2.99
Polo Ralph Lauren		2.83
NARS Cosmetics		2.76
Sunnies Studios		2.76
Beats Electronics		2.72
TOM FORD		2.66
SoundCloud		2.65
GAP		2.50
Nickelodeon		2.47
Herbalife		2.45
Michael Kors		2.43
Walmart		2.43
Versace		2.42