KEIJU

KEIJU — r&b, funk & soul artist from JP.

KEIJU, a member of the renowned HIP HOP crew KANDYTOWN, stands out for his photogenic looks and distinctive mellow voice as a rapper. In 2017, he made a…

Influence: 52.17% Fanbase: 36.70% Trending: 59.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Moscot • 41.76% • Very Strong

As of 2025-09-09

390,110

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:41 UTC

Genres

r&b, funk & souljapanese r&bhip-hop & raphip-hop/rapj-rapjapanese trapcontemporary hip hophip hoptrap

Biography

KEIJU, a member of the renowned HIP HOP crew KANDYTOWN, stands out for his photogenic looks and distinctive mellow voice as a rapper. In 2017, he made a remarkable impact in the Japanese HIP HOP scene with collaborations on tracks like tofubeats' "LONELY NIGHTS feat. YOUNG JUJU" and Awitch's "Remember feat. YOUNG JUJU". Transitioning to a solo career, KEIJU signed his first major deal with Sony Music Labels in 2018, releasing his debut digital single "Let Me Know".

In April 2019, KEIJU teamed up with singer RIRI for the release of the SHISEIDO "Anessa" CF song "Summertime", produced by Nariaki Obukuro. This collaboration led to performances in Asia, including a debut show in Taipei alongside Taiwanese singer Julia Wu. The culmination of his journey came in July 2020 with the release of his first major album "T.A.T.O.", which reached a peak at #4 on Apple Music's album charts.

Top Brand Affinities

Report Date: 2025-09-09

KEIJU performs best with fans in the 18-24 range, concentrated in JAPAN, UNITED STATES, SOUTH KOREA. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,918,546 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Moscot, Adidas Y-3, Stüssy, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, KEIJU is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KEIJU score 11.60% — Very Strong bucket.

Brand: MoscotBrand: Adidas Y-3Brand: Stüssy

Followers:390,110

Engagements:45,252

Rate:11.6%

Posts:51

Avg Likes:44,945

Avg Comments:359

Avg Views:1,918,546

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 390,110 · Engagements 45,252 · Rate 11.6% Posts 51 · Views 1,918,546 · Avg Likes 44,945 · Avg Comments 359 · Avg Views 1,918,546	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	JAPAN (79%) UNITED STATES (6%) SOUTH KOREA (2%) FRANCE (1%) PHILIPPINES (1%)	Top regions: JAPAN (79%), UNITED STATES (6%), SOUTH KOREA (2%)
Platform Engagement	Instagram: 26,175 avg likes/post · Youtube: 1,918,546 avg views/post	Best reach: Youtube 1,918,546 avg views; best engagement: Instagram 26,175 avg likes

Top Brand Affinities

Moscot

Score: 41.76

Adidas Y-3

Score: 38.47

Stüssy

Score: 35.82

Bim

Score: 33.13

Maison Margiela

Score: 29.23

Brooks Brothers

Score: 26.76

Jil Sander

Score: 26.27

Atmos

Score: 25.31

Carhartt

Score: 24.91

Isetan

Score: 22.51

A.P.C.

Score: 21.35

New Era

Score: 20.41

Brand	Category	Score
Moscot		41.76
Adidas Y-3		38.47
Stüssy		35.82
Bim		33.13
Maison Margiela		29.23
Brooks Brothers		26.76
Jil Sander		26.27
Atmos		25.31
Carhartt		24.91
Isetan		22.51
A.P.C.		21.35
New Era		20.41
Arc'teryx		19.32
Acne Studios		18.26
Mixcloud		18.16
Supreme		18.05
Paul Smith		18.02
The North Face		17.99
Onitsuka Tiger		16.77
Palm Angels		14.92
Vivienne Westwood		14.76
Marni		13.95
Fred Perry		13.68
Dr. Martens		13.16
Alexander Wang		13.12
Kickstagram		13.06
GENTLE MONSTER		11.42
Akai		11.15
Polo Ralph Lauren		11.12
Stone Island		10.90
Timberland		10.51
Converse		10.38
Barbour		10.15
Vans		9.81
Stella McCartney		9.75
Volcom		9.01
UNIQLO		8.98
Loewe		8.83
Kappa		8.77
Reebok		8.52
Bose		8.46
Coach		8.39
G-shock		8.12
Champion		8.06
Clarks		8.05
UGG		8.00
Levi's		7.47
Moncler		7.41
Miu Miu		7.32
New Balance		7.16