Katy Perry
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
258,003,583
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-11-07 01:21:52 UTC
Genres
Biography
In 2015, Katy delivered the highest-rated Super Bowl performance in history, and she was the first female artist to have four music videos each surpass a billion views. Her latest album, SMILE, released in 2020, has sold over 1.25 million adjusted albums and garnered nearly 2 billion streams, with the single "Never Really Over" being certified PLATINUM and marking the biggest streaming launch of her career.
Katy Perry keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily female (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 516,050 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Lollapalooza, Coachella, iHeartRadio Music Awards supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 258,003,583 · Engagements 266,274 · Rate 0.1% Posts 3,231 · Views 578,355 · Avg Likes 263,942 · Avg Comments 267 · Avg Views 578,355 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (13%) INDIA (9%) BRAZIL (8%) INDONESIA (4%) CHINA (4%) |
Top regions: UNITED STATES (13%), INDIA (9%), BRAZIL (8%) |
| Platform Engagement | Instagram: 236,361 avg likes/post · Tiktok: 516,050 avg views/post · Youtube: 62,305 avg views/post | Best reach: Tiktok 516,050 avg views; best engagement: Instagram 236,361 avg likes |
Top Brand Affinities
Lollapalooza
Coachella
iHeartRadio Music Awards
CNN
Pull&Bear
Moschino
Bershka
Nickelodeon
Cafecito
shein
MTV
SheInside
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 6.49 | |
| Coachella | 4.13 | |
| iHeartRadio Music Awards | 4.03 | |
| CNN | 3.79 | |
| Pull&Bear | 3.67 | |
| Moschino | 3.35 | |
| Bershka | 3.15 | |
| Nickelodeon | 3.03 | |
| Cafecito | 2.71 | |
| shein | 2.60 | |
| MTV | 2.50 | |
| SheInside | 2.41 | |
| Victoria's Secret | 2.13 | |
| Pixar | 2.10 | |
| Tomorrowland | 2.07 | |
| Showtime | 1.80 | |
| Pic Collage | 1.79 | |
| CBS | 1.63 | |
| Calvin Klein | 1.52 | |
| Cartier | 1.44 | |
| CBS Television Studios | 1.42 | |
| Anastasia Beverly Hills | 1.39 | |
| HBO | 1.38 | |
| Forever 21 | 1.37 | |
| Vogue | 1.34 | |
| H&M | 1.34 | |
| L'Oréal Paris | 1.34 | |
| SWAROVSKI | 1.32 | |
| Guess | 1.29 | |
| Pepsi | 1.29 | |
| UNIQLO | 1.27 | |
| Yves Saint Laurent | 1.25 | |
| Polo Ralph Lauren | 1.24 | |
| Puma | 1.20 | |
| Bellagio | 1.19 | |
| Tommy Hilfiger | 1.19 | |
| Huawei | 1.16 | |
| Versace | 1.15 | |
| NFL | 1.15 | |
| Pokemon Go | 1.14 | |
| Starbucks | 1.12 | |
| Walt Disney | 1.11 | |
| Nutella | 1.03 | |
| Pandora | 1.02 | |
| FashionNova | 1.02 | |
| Netflix | 1.02 | |
| Balenciaga | 1.01 | |
| Marvel Entertainment | 1.00 | |
| Gucci | 0.99 | |
| Travelgram | 0.95 |
Official Profiles
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LoginArtist: Katy Perry
The map shows every radio station that aired Katy Perry today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-02)
Total: 66,456,528
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
61,937,221 | 93.20% |
| [+] |
Yandex |
2,328,717 | 3.50% |
| [+] |
Pandora |
1,773,146 | 2.67% |
| [+] |
Jiosaavn |
271,103 | 0.41% |
| [+] |
Audiomack |
146,341 | 0.22% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 04:00 UTC | Katy Perry, Becky Hill | LDLC Arena | Lyon, France | |
| 2025-11-10 04:30 UTC | Katy Perry, Becky Hill | Palau Sant Jordi | Barcelona, Spain | |
| 2025-11-12 04:30 UTC | Katy Perry, Becky Hill | Movistar Arena | Madrid, Spain | |
| 2025-11-22 03:00 UTC | Katy Perry | Hangzhou Olympic Sports Centre Gymnasium | Hangzhou City, China | |
| 2025-11-25 03:00 UTC | Katy Perry | 梅赛德斯-奔驰文化中心 | Shanghai, China | |
| 2025-11-30 04:00 UTC | Katy Perry | 海口市五源河体育中心体育场 | Haikou City, China | |
| 2025-12-04 03:00 UTC | Katy Perry | Yokohama Arena | Yokohama, Japan | |
| 2025-12-07 08:00 UTC | Katy Perry | Etihad Park | Abu Dhabi, United Arab Emirates | — |
