Katy Perry Brand Affinity ranks highest Lollapalooza at 6.49% . Very Strong. Score DMDB 84.27% | Fanbase 91.85%

Katy Perry — pop artist from US.

Katy has had a successful 12-year career with Capitol, accumulating over 50 billion streams and selling over 47.5 million adjusted albums and 135 million…

Katy Perry

Superstar

Country: US | Gender: female | Artist ID: 11e81bd1-cfa8-2e50-a490-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pop

Influential: 84.27% Fanbase: 91.85% Trending: 80.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 6.49% • Very Strong

As of 2025-09-09

258,003,583

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.27% | Fanbase 91.85% | Trending 80.49% | CAREER STAGE: SUPERSTAR

Biography

Katy has had a successful 12-year career with Capitol, accumulating over 50 billion streams and selling over 47.5 million adjusted albums and 135 million tracks worldwide. She holds the record for being the first artist to receive three RIAA Digital Single Diamond Awards with hits like "Roar," "Firework," and "Dark Horse." Katy is one of only five artists to surpass 100 million certified units with digital singles and the first Capitol Records artist to achieve 100 million certified songs.

In 2015, Katy delivered the highest-rated Super Bowl performance in history, and she was the first female artist to have four music videos each surpass a billion views. Her latest album, SMILE, released in 2020, has sold over 1.25 million adjusted albums and garnered nearly 2 billion streams, with the single "Never Really Over" being certified PLATINUM and marking the biggest streaming launch of her career.

Report Date: 2025-09-09

Katy Perry keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily female (57%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 516,050 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Lollapalooza, Coachella, iHeartRadio Music Awards supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katy Perry score 0.10% — Low bucket.

Brand: LollapaloozaBrand: CoachellaBrand: iHeartRadio Music Awards

Followers:258,003,583

Engagements:266,274

Rate:0.1%

Posts:3,231

Avg Likes:263,942

Avg Comments:267

Avg Views:578,355

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 258,003,583 · Engagements 266,274 · Rate 0.1% Posts 3,231 · Views 578,355 · Avg Likes 263,942 · Avg Comments 267 · Avg Views 578,355	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (13%) INDIA (9%) BRAZIL (8%) INDONESIA (4%) CHINA (4%)	Top regions: UNITED STATES (13%), INDIA (9%), BRAZIL (8%)
Platform Engagement	Instagram: 236,361 avg likes/post · Tiktok: 516,050 avg views/post · Youtube: 62,305 avg views/post	Best reach: Tiktok 516,050 avg views; best engagement: Instagram 236,361 avg likes

Top Brand Affinities

Lollapalooza

Score: 6.49

Coachella

Score: 4.13

iHeartRadio Music Awards

Score: 4.03

CNN

Score: 3.79

Pull&Bear

Score: 3.67

Moschino

Score: 3.35

Bershka

Score: 3.15

Nickelodeon

Score: 3.03

Cafecito

Score: 2.71

shein

Score: 2.60

MTV

Score: 2.50

SheInside

Score: 2.41

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		6.49
Coachella		4.13
iHeartRadio Music Awards		4.03
CNN		3.79
Pull&Bear		3.67
Moschino		3.35
Bershka		3.15
Nickelodeon		3.03
Cafecito		2.71
shein		2.60
MTV		2.50
SheInside		2.41
Victoria's Secret		2.13
Pixar		2.10
Tomorrowland		2.07
Showtime		1.80
Pic Collage		1.79
CBS		1.63
Calvin Klein		1.52
Cartier		1.44
CBS Television Studios		1.42
Anastasia Beverly Hills		1.39
HBO		1.38
Forever 21		1.37
Vogue		1.34
H&M		1.34
L'Oréal Paris		1.34
SWAROVSKI		1.32
Guess		1.29
Pepsi		1.29
UNIQLO		1.27
Yves Saint Laurent		1.25
Polo Ralph Lauren		1.24
Puma		1.20
Bellagio		1.19
Tommy Hilfiger		1.19
Huawei		1.16
Versace		1.15
NFL		1.15
Pokemon Go		1.14
Starbucks		1.12
Walt Disney		1.11
Nutella		1.03
Pandora		1.02
FashionNova		1.02
Netflix		1.02
Balenciaga		1.01
Marvel Entertainment		1.00
Gucci		0.99
Travelgram		0.95